tag:blogger.com,1999:blog-62493075422132882562024-03-06T03:54:44.478+00:00eSellution - eCommerce Software BlogeSellution Software Blog - The Latest News From The World of BusinessAnonymoushttp://www.blogger.com/profile/05298337897797328515noreply@blogger.comBlogger311125tag:blogger.com,1999:blog-6249307542213288256.post-76090095951826729942012-11-29T14:38:00.001+00:002012-11-29T14:38:14.797+00:00Pinterest set to boom this ChristmasLast year, in December alone, customers spent nearly £8 billion purchasing products from an ecommerce store. As we at eSellution tell all of our clients on a regular basis, social media plays a vital role in helping your store achieve any long standing success.
When planning out your Christmas social media attack, you must make sure that you include Pinterest in all of your plans. While Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-36941414759642764782012-11-29T11:18:00.000+00:002012-11-29T11:18:39.148+00:00eBay alter new multi variation images policyeBay has made changes to it multi variation images policy after receiving a number of complaints from eBay store owners.
Recently, eBay made changes to the variation images, displaying a specific variation, such as a certain colour, on the product search results depending on the search query which a user entered. However, many store owners complained about this change as they preferred Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-34546035692206431852012-11-29T11:02:00.000+00:002012-11-29T11:02:11.181+00:00eBay to give buyers real life social shopping experience
From Friday 30th November until Sunday 2nd December, eBay will be running a social media shopping experience in Covent Garden, London as they look to increase interactivity and sales on the online marketplace.
According to some experts, Sunday December 2nd is expected to be the busiest shopping day of the year, as many people look to get a large amount of their Christmas shoppingAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-74902106498628217662012-11-28T12:21:00.000+00:002012-11-28T12:21:10.009+00:00How to make the most of your social media audienceWhen running an ecommerce store, no matter what or where you sell, you are going to gain a number of customers who will become happy with your service and will become dedicated members of your various social media pages. Rather than just leaving them sitting there and occasionally posting the odd status update, how can you get these customers to engage with you to not only develop your Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-87526231547742505092012-11-28T11:16:00.001+00:002012-11-28T12:05:26.614+00:00Amazon announce UK sales figures...and they may surprise a few
Recently, online marketplace giants Amazon have been making a number of headlines here in the UK, along with other global brands such as Starbucks and Google, after a number of questions by the British Members of Parliament regarding the amount they have been paying as their UK tax.
According to written evidence published on the Parliament website, Amazon have released sales figures for the Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-54468614031361069762012-11-23T10:24:00.000+00:002012-11-23T10:24:35.196+00:00Plenty on offer for you from eBay this weekendeBay are running a promotion this weekend offering free listings to private sellers in an attempt to increase the number of products on the marketplace in the run up to Christmas.
Private sellers will be able to place 100 auction style listings with a starting price of £1 or more for free. However, any feature fees will still apply. The promotion is only available on the eBay.co.uk Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-22031272493618695602012-11-23T10:02:00.001+00:002012-11-23T10:02:09.238+00:00Facebook putting user phone numbers to useTo personalise your social media page, Facebook have allowed you to add personal details to your profile page, such as your telephone number. These numbers are now being offered to advertisers on Facebook through their phone number retargeting initiative.
The new advertising feature allows business, both local and global, to target someone linked to their business through a phone number Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-43190293433766089272012-11-22T11:10:00.002+00:002012-11-22T11:10:39.215+00:00Google+ to transform online sales
When a customer decides that they wish to purchase a product from an ecommerce store, they have first considered a number of different variables that include price, images, the stores brand image and of course customer reviews. On top of most other variables, customer reviews play a pivotal role in deciding for a customer whether they are going to purchase or not.
Google's social mediaAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-1632722658695928072012-11-21T16:22:00.000+00:002012-11-22T11:01:12.791+00:00Is Facebook advertising just one big scam?
Facebook's recent movement towards paid promotion seemed like a great tool for an ecommerce store to help increase their public brand image, allowing them to engage with more users through their Facebook page. However, while on paper is looks like a good idea, in reality is it causing more harm than good?
Due to these paid advertisement options, Facebook have limited the true reach that yourAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-50934275266941997112012-11-21T11:10:00.000+00:002012-11-21T11:10:21.571+00:00Two new features to help boost eBay saleseBay this week announced two new features that they believe will help boost the sales of those running an eBay store; Item Condition Notes and Multi Variation Merger application.
The Item Condition Notes feature allows you to place important information regarding a product at the top of the listing page. In the past many online sellers have had buyers complain that the item they purchased was Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-7741443356385520292012-11-21T10:35:00.003+00:002012-11-21T10:41:36.785+00:00How to achieve success on Black Friday and beyond
With only two days until the start of Black Friday and Cyber Monday, traditionally the beginning of the Christmas shopping season in the US the day after Thanks Giving, many stores are looking ahead to the anticipated day as they look to achieve a high number of sales and in turn, plenty of profit. According to figures published by software developers Adobe, Cyber Monday alone will bring in Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-73438029477783555472012-11-20T11:41:00.000+00:002012-11-20T11:41:05.850+00:00How to reduce your bounce rate in time for Christmas
You may sell the greatest products in the world at the most affordable prices, but the sad truth is customers visiting your site don't even get as far as looking specifically at a product, they simply land on the home page and then bounce straight back to their search results.
Depending on what your website is, whether it's a blog, ecommerce store or any other type of site, your average Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-90794741803972603262012-11-19T11:38:00.000+00:002012-11-19T11:38:08.766+00:00It's going to be a mobile ChristmasAccording to figures published by online marketplace giants eBay, it looks like running around shopping centres on Christmas Eve looking for those last minute Xmas presents are soon to be a thing of the past as they expect eBay mobile transactions to exceed £10 billion for the year after a 200 percent year on year increase in Q3.
However, this increase in purchases through mobile devicesAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-13835672285265118392012-11-16T10:03:00.001+00:002012-11-16T10:03:29.852+00:00How to improve your business with inbound marketingWhen running an ecommerce store, getting customers to become aware of your store is the hardest part. Many people, when they set up an ecommerce store, think they can just set it up and leave it there for people to visit without them having to do anything. Sadly, this is far from the truth.
We at eSellution tell our customers that having an ecommerce store is like having a bricks and mortar Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-10076578654361824972012-11-14T17:21:00.000+00:002012-11-14T17:21:01.703+00:00From eBay with love
If you missed out on eBay's Sunday Spectacular last weekend don't worry, judging from information on eBay's site it looks like they will be running another one this weekend.
The sale event will begin on Sunday 18th November at 8am and will last for the entire day. The offer boasts up to 75% off RRP, but is only limited to one purchase per deal.
Last Sunday's sale saw a surge Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-57767697360645042592012-11-14T12:36:00.000+00:002012-11-14T12:36:49.130+00:00How to measure social media successEvery business, whether big or small, has their own social media pages in order to increase their brand image, engage with customers and promote various goods and services that they have on offer. While everyone is doing it, how do we measure if you are doing it right?
Well, the obvious way to check how successful your social media page is would be to look at the number of total followers you Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-36486853798200580172012-11-13T16:58:00.000+00:002012-11-13T16:58:23.432+00:00eBay revamp Top Seller status
eBay have released a brand new badge for some of it's top rated sellers that meet a specific set of requirements.
The badge will begin appearing on eBay store owners who have not only have the usual top rated seller requirements, but also offer no more than a 1 day handling time and a money-back returns policy of at least 14 days.
If you are an eBay seller who is currently a Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-88587269304954272562012-11-12T12:19:00.001+00:002012-11-12T12:22:49.469+00:00eBay's much anticipated International selling feature up and runningeBay have launched their International Rate Card for eBay store owners who are currently on eBay's Anchor Shop package.
In the past, whenever a seller has decided that they want to sell Internationally, they had to list each of their products as being available for overseas customers to purchase it. However, the new International Seller Rate Card allows sellers to list their products Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-26598992072814500442012-11-12T11:02:00.000+00:002012-11-12T11:02:26.729+00:00How to create a successful blogWhen producing content to engage with your audience or for the purpose of improving your search engine ranking, producing fresh and entertaining content on a regular basis can often be difficult. However, whether you run an ecommerce store or another type of business, there are a number of different ways you can keep your audience engaged on a regular basis.
Break up your text - If a reader Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-44103399107424688302012-11-09T17:01:00.001+00:002012-11-09T17:01:13.184+00:00eBay's search changes and how they impact variation listings
This last week eBay have made a number of changes to the way items with multiple variations appear within the search results page. Depending on the type of eBay store you run, these changes could either be positive or negative.
The main difference between the new search results and the old setup is that the products listed within the search results will no longer display multiple Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-85810532851081036032012-11-09T09:58:00.001+00:002012-11-09T09:58:56.955+00:00New Pinterest feature gives the platform a new dimensionPinterest have created a new feature called "Secret Boards" that allows users to create a board that can only be viewed by invitation only.
Pinterest software engineer Evrhet Milam believes that it is a great time to test the new feature with the festive period fast approaching: "You can use secret boards to keep track of holiday gifts, plan a special event or work on a project that you Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-36736102981430265072012-11-08T14:44:00.000+00:002012-11-08T14:44:25.844+00:00eBay's Weekend Promotion OfferAnother week and another free listing promotion offer from eBay. The promotion allows sellers listing fixed price listing to add up to 5,000 listing without having to pay any listing fees.
The promotion starts today (November 8th) and will run until the end of Sunday, meaning that every fixed listing placed on their ecommerce store by the invited seller over this period will not have the Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-45429360546340481352012-11-08T10:57:00.000+00:002012-11-08T11:06:34.476+00:00The best and worst examples of QR codesQR codes have become a great marketing tool for an ecommerce store in allowing them to provide people on the go with various information about their business as well as the products and services they have available.
In case you are unfamiliar what QR codes exactly are, they are a matrix barcode which people can scan using QR scanner applications on their smartphone. Once they have Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-75783032532524530012012-11-07T17:13:00.001+00:002012-11-07T17:13:53.632+00:00The American Presidential race provides top ecommerce tipsWith Barack Obama comfortably defeating Mitt Romney in the race for the for US President, the Hawaiian is set for another four year tenure in the White House. In his victory speech, Obama promised American citizens that "the best is yet to come."
While Obama will focus on improving health care, reforming immigration policies and the safety of troops abroad, how can owners of anAnonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6249307542213288256.post-86071854120276569362012-11-06T09:32:00.000+00:002012-11-06T09:32:48.592+00:00Stuff by eBay - Good idea or invasion of privacy?
eBay are testing a new email platform that they have created called "Stuff by eBay." The tool uses your email address registered to your eBay account to search through all of the emails you have ever received and then picks out all the purchases. The tool them provides you with a list of every single purchase you have ever made online.
According to Ziv Meltzer, the creator of the Stuff by Anonymousnoreply@blogger.com0