Using Facebook's 'Promote' service allows you to send out these post notifications to people who are not following your business. These might be people who are friends of people who like your Facebook page, or people who have similar key factors such as geographical location and interests. While all these sounds like a fantastic way to advertise your business and increase your following in the process, what you need to bear in mind is that this service is not free. As the old saying goes: "You have to spend money to make money."
How to 'Promote' a Facebook Post
Once you have created the Facebook post you wish to send out, select the 'Promote' button next to the 'Post' button. Select how much you would like to spend promoting the post. The more you spend, the more people will see your post. You will be able to get an idea of how many extra people your post will reach by looking at the 'Set your budget' section underneath where you have entered your budget total. For some businesses, it may be better to have a small initial budget just so you can just how successful the service has been. If you generate a large number of followers from promoting the post, increase your budget the next time you do it.
However, this service is only available to businesses that have between 400 and 10,000 followers. If you have a business that is below 400 followers, check out some other tips from eSellution on how to increase your followers: "How to Build Up Fans for Your Facebook Store."