While it is important to get your brand out to as many people as soon as possible, what you need to remember is that your logo is one of the first things anyone will see in regard to your online ecommerce store. If people see a logo that is appealing in its design, it draws the eye of people and encourages them to click on it. At the opposite end of the spectrum, the same concept applies. If a business has a dull and unimaginative logo, it gives the perception of your business itself also being rather dull. While your business could be the most innovative and imaginative company around today, if your logo doesn't project the right message, it leaves people with the wrong perception about your business, potentially harming your image rather than helping it grow.
When creating a logo you need to ask three important questions:
- What is it your business does?
- Who are the people you wish to target?
- What is the message you want your logo to project?
Once you have been able to fully answer these questions, only then will you begin to be able to create a logo that is right for your business. Each of the answers to these questions allows you to create a logo that projects a specific type of message. Say that your business has a target customer graphic of women between the ages of 18 to 30. When creating a logo for this demographic you would most likely create something that is modern in design and uses feminine colours such as pinks and purples. However, if your demographic was for males between the same ages, the colour scheme and style of your logo would be entirely different.
Obviously, as it's your business, you want a logo that you are happy with and like the look of. While this is important, you shouldn't forget that like all aspects of marketing, what you are trying to do is make it as appealing and inviting to as many people as possible. With the amount of content that is shared by businesses in the form of social commerce, your logo should help your business stand out from the rest and draw in customers. What you don't want to do is create a logo that you think is great, but won't appeal to individuals within your target demographic.
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