Monday, 13 August 2012

How to get more Twitter followers for your business

Whether you are using social media for interaction or to boost your online ecommerce store's identity, we all want to get as many followers as we possibly can. It stands to reason that when running a business, the more followers you are able to gain, the more people that will be aware of your business.

While there are a number of people who devote a number of hours everyday to increasing their Twitter presence, there are a number of different tasks you can carry out easily that will result in increased Twitter followers for your business. 

Be selective when choosing who to follow

The first thing you want to do is follow a number of different accounts. The more Twitter accounts that you follower, the more pages you will appear on. However, when using Twitter for your business, it is the quality of the people you follow not the quantity. 

When deciding who to follow, you should first think about what it is your business does and what kind of people you want to receive Tweets from. While following a number of random people will allow you to be seen in more places and by more people, you will only be seen by a few people who actually have any interest or relevance with what your business does. When picking who to follow, you need to select people who are in your related business field. This will mean that what you post will be of interest to them and what they post will be of interest with you.

You may also want to follow people who are essentially your rivals in business. However, doing this can be both a positive and a negative. The positive is that you will be able to keep up with what they are doing via their tweets, ensuring that your business doesn't fall behind. The negative to this will be that people who follow you will be able to see your rivals Twitter account on your following list. This makes potential customers aware of another business out there that is offering the same products or services as you. This may result in them checking out their website via Twitter to compare their services with yours. Deciding to follow your rivals is a decision that is entirely up to you. You need to weigh up the positives and negatives and decide if it is something you want to do.

 Encourage engagement and followers with appealing Tweets

While choosing your followers is about being selective, Tweeting is all about finding the balance between quality and quantity. There is no point in Tweeting once a week as this will result in you having a poor presence. You should look to Tweet at least once a day, this could even be numerous times a day.

When it comes to gaining followers, you need to Tweet things that are interesting and make people want to follow you so that they can see these Tweets straight away. When Tweeting for your business, you need to find the right blend of product information and customer engagement. For example, if you have recently added a new product to your store or are running a new sale, you should look to provide this information in a Tweet. This form of social commerce has become incredibly popular with the majority of people who follow your business doing so to purely find out about these offers. The more of these offers you Tweet, the more people that will follow you to find out about these offers.

Another great way to increase your Twitter followers is to offer Twitter exclusive competitions. Basically, what this does is ask users to follow you and retweet a post in order to be entered into a competition. What you offer as a prize will differ depending on what online store you run. However, you want to choose a prize that will have a lot of public interest. Having a prize that no one really wants is going to put people off from entering the competition. Having people follow and retweet you will not only result in more followers, but it will also greatly increase the reach that your Tweets will have.

Promote your Twitter account through external channels

Although a large proportion of your Twitter followers will come from people who have come across your account or have seen your Tweets retweeted, you still want to look to promote your Twitter account through  external channels. This means placing a link to your Twitter account on your website, in your emails and on your other social media platforms. Basically, you want it on anything and everything. The more links to your Twitter account you have, the more people that are going to see it and the more followers you are going to get as a result.

What this does is provides a much easier way for customers to follow you. Someone may visit your site, decide that they like your business and want to follow you on Twitter. If you do not have a link on your site to your Twitter account, that person will have to go on Twitter and manually find your account to then follow you. The time it would take to do all this could be too much work for your customer, meaning they will not bother to follow you. Having the link on your site makes it easier and more likely that they will follow you.

These basic steps will familiarise you with the process of Twitter, while allowing you to increase your reach and gain as many followers for your online shop as you possibly can. 


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