Thursday, 30 August 2012

Mobile commerce set for Christmas boom

The number of online sales made on mobile devices could reach 20% by Christmas according to figures published by the Interactive Media in Retail Group (IMRG)

In the last two years, the number of sales made through mobile commerce has risen by a staggering 2900% to 11.6% and is expected to keep growing over the coming months. While many customers are now turning to mobile devices to make their purchases, the high expectations from customers is resulting in online stores having much higher bounce rates. 

When a customer visits a website through their mobile device, they expect the site to load up in under three seconds and want to be able to manoeuvre easily around that site, allowing them to purchase products in the quickest time possible. If an online store doesn't have a mobile friendly version of their website, they are going to leave this site to go in search of one that is easier to use, hence the high bounce rate. 

The Christmas period is already the busiest times of the year for ecommerce stores and with many small businesses struggling to get the number of sales needed to keep afloat, sellers can't afford to lose out on 20% of sales because they don't have an online store that is mobile friendly. 

If you are looking to establish a mobile platform for your online business, we at eSellution can help incorporate mobile commerce into your currently sales platforms, ensuring that you are maximising the amount of sales and profit you can achieve. You can find out more information about how eSellution can help you here: eSellution mobile commerce

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