According to research carried out by consultancy firm, Conlumino, the launch of the iPhone 5 will see the time people spend researching the prices of various products double in length. This will cause a dramatic increase in the number of ecommerce sales made over mobile devices, which is already set to reach 20% of all online sales by Christmas. The longer someone spends researching item prices by visiting various online stores, the greater chance they are going to be exposed to a wide range of stores. This means that not only is your online store going to have a chance of increasing it's sales, but it is also going to see a major increase in traffic and your overall brand exposure.
According to research, people currently spend around 1 hour 20 minutes researching across various stores comparing the prices on a number of different products. It is believed that the launch of the iPhone 5 will see this figure increase to 2 hours and 30 minutes by 2014. With a number of "Third Wave" technologies currently in development, such as the ability for customers to try on a store's products virtually, the mobile shopping platform is set to go from strength to strength.
This increase in mobile commerce will be a positive for both customers and shoppers alike. For the customer, they will be able to easily browser various stores all from the comfort of their own home, ensuring that they get the best possible bargain on a product they are looking to purchase. For the ecommerce store owner, it opens up a greater platform for them to target their customers through location based details which will entice customers to visit their online store.
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