Friday, 12 October 2012

eBay battle Groupon for daily deal supremacy

The launch of eBay's new logo has seemingly brought about more changes to the marketplace than we have seen in a number of years. Not only has the site changed the style of it's home page to suit the interests of each user when purchasing from an eBay store, they have also now launched a new deals website that could potential remove an ailing Groupon from the top of the tree. 

The new site called 'eBay Lifestyle Deals' offers a range of deals and discount certificates across a number of products and services. As the site has only been up and running literally a few days, the number of offers the site boasts is currently rather limited, with all the offers available for customers to see across one single page. These deals range from an acupuncture session to a one hour dog walk. 

According to statistics produced by media and advertising experts, BIA/Kelsey, consumer spending on online daily deals in the US alone is expected to reach $5.5 billion by 2016, demonstrating the potential success that the site can achieve. eBay are seemingly last ones to the party, with not just Groupon, but also Amazon and Google also launching their own daily deals websites in the last few years, through their respective 'Google Offers' and 'AmazonLocal' websites.

However, as the new deals website is very much in it's infancy, the offers are only available to customers based in a number of major cities throughout the United States. Should the site prove to be as successful as many are predicting, it will only be a matter of time before we see the offers available to countries worldwide.

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