Friday, 9 November 2012

New Pinterest feature gives the platform a new dimension

Pinterest have created a new feature called "Secret Boards" that allows users to create a board that can only be viewed by invitation only. 

Pinterest software engineer Evrhet Milam believes that it is a great time to test the new feature with the festive period fast approaching: "You can use secret boards to keep track of holiday gifts, plan a special event or work on a project that you aren't yet ready to share with the world." 

While the need feature seems to be a great way for users to work in secret on their own personal projects, the new feature can also be a great benefit to an ecommerce store or other online business, such as an eBay store.

If you are working on adding a new product range to your store, you may create a secret board that only your members of staff can access, suggesting different products you could possibly add to your store. However, if isn't just in-house where this feature benefits. You could also use the feature to give your dedicated customer base, such as your social media followers, a sneak peak at the new products you are adding to your store in the near future by inviting them to have a look. Not only would it allow them to feel more of a valued customer, but it would also allow you to get some initial feedback as to how popular each product will be when it eventually goes on sale. 

Pinterest is fast becoming one of the most popular social media tools particularly for an ecommerce business, allowing owners to share images on their products in order to increase they brand and product awareness as well as increase traffic to their store. The site currently has around 20 million unique visitors, the vast majority of them being women.

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