Showing posts with label Klout. Show all posts
Showing posts with label Klout. Show all posts

Wednesday, 14 November 2012

How to measure social media success

Every business, whether big or small, has their own social media pages in order to increase their brand image, engage with customers and promote various goods and services that they have on offer. While everyone is doing it, how do we measure if you are doing it right?

Well, the obvious way to check how successful your social media page is would be to look at the number of total followers you have on your various accounts. The more followers you have, the more successful you are. However, you can then break that down into a number of different areas. For example, if the total number of followers gained over the last few months is less than you have seen in previous months, it is possible that you are now doing something that you weren't a few months ago which is limiting the number of followers you are gaining. 

Another way to see how effective your social media presence has been is through the number of users who have actively engaged with you. While you may have a large number of followers, having users engage with you by posting things, sending you messages or commenting on things that you post is a great way to see that not only are they interested in your ecommerce store, but are also engaged by the various content you post. 

If you primarily use Facebook as your social media platform, you can use the built in analytics system to monitor various statistical data regarding your business page. This information looks at who is following you and their demographical information such as age, location and gender as well as looking at how many people are talking about you and how many of people were exposed to your content. 

To find out what people across various social media channels are saying about your business ,whether they follow you or not, you can use websites such as Social Mention and carry out a global search. You simply enter a keyword phase such as the name of your business and the page will scour the web and bring back all posts that mention these words. This will allow you to gauge public opinion regarding your business and also allows you to see users who you could potentially engage with to encourage them to follow you. 

Klout is another great way to measure your overall social media success. Based on your engagement, reach and amplification regarding your social media posts, your account is given a Klout score of 0 to 100. The higher your score, the more social media success you are achieving. Klout links your various accounts such as Facebook, Twitter, YouTube, Blogger and many others to give you one combined score. While many people doubt the relevance of Klout in determining your true social media power, it is a great way to get an overall idea of how successful you are on some platforms and which others you may need to improve.

If all else fails you can't go wrong with using Google Analytics. The free platform from Google allows you to monitor a range of webpage information and while many primarily use it in combination with their ecommerce software to see data regarding their online store, you can set it up to also record all of the information to do with your social media pages. 

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Monday, 17 September 2012

Useful tools to increase your followers

When running an online store, your engagement through social media is important in not only allowing you to generate added traffic and sales for your business through social commerce, but to also allowing you to engage with your customers and create a unique brand identity. However, if you run your own business, with the number of social media posts and updates you receive every day, it can often be difficult to keep track of all your different accounts. If you are struggling to monitor your social media presence, you can look to use a social media tools in order to give you a helping hand. 

Twitter Lists - While this is simply making use of the Twitter "List" feature within the social platform rather than an separate application, it is a great tool for filtering out your followers in to separate categories. What I mean by this is that, in order to create a brand identity for your business, you may have followed people who are to do with your field of interests, but whose Tweets you don't really care about. You can use the Twitter list feature to segment those people whose Tweets you would like to see into one specific list, meaning that you won't longer have posts you don't really care about taking up space on your feed. The only downside to this is that a list can only contain a maximum of 20 users, meaning that if you have a few hundred followers, you are going to have to filter down your followers into specific lists that relate to what they Tweet.

Crowdbooster - A social media application that you can link to your Facebook and Twitter accounts allowing you to gain an insight into the analytics of your platforms. This enables you to see which of your posts had the best effect on each platform, giving you a helpful look at how you can alter future messages to increase their effectiveness. The application also gives you recommendations about who you should follow that are related to your ecommerce store, while also giving you further tips on what time of the day you should post your messages. One of the key features of Crowdbooster comes in it's audience insights feature. What this does is group your followers into specific categories related to things that they are interested in. If you find that a vast majority are interested in one particular topic, you can look to tailor your content to target these individuals.

Klout - Although many people constantly question how effective your Klout score is, the tool can be useful in allowing you to generate more information regarding your social media posts than you would get through the platforms themselves. A recent overhaul in Klout's layout allows you to see people who have mentioned and engaged with you as well as how each of your posts have performed on each platform. There are a total of 12 different social media platforms for you to link together. Depending on your engagement across the various social media sites, you will receive a "Klout score" that is generated out of 100. The higher the number, the more socially effective you are. 

Social Mention - One of the better social media tools that you can use. If you run an online store looking to promote your brand then this is definitely an application you should be using. How is works is that you visit the social mention website and enter the keyword or phrase you would like to search for. This would most likely be the name of your business. The application will then search across all social media platforms and bring back a list of all the posts which have mentioned that particular word. This is a great way to constantly keep up to date with what it being said about your business or products. 

Postling - Another social media tool that allows you to monitor all of your social media accounts from one user interface. Rather than having to post content on each of your social media accounts, you can use the tool to simply write out your post once and have it placed on each of your social media pages, allowing you to maximise your reach and engagement. Like other tools you can also group together contacts into specific categories, while also allowing you to see instantly what people are saying about you and your posts. However, one of the main benefits for small businesses comes in the ability to instantly see any reviews about your business that are left on Yelp or CitySearch. If you run a small business that is based heavily on public opinion, a number of bad reviews could cripple your business. This feature allows you to become instantly aware of any reviews posted and enables you to respond to one bad review, stopping you from receiving numerous bad reviews for the same issue. The only downside to this is that you must pay to use it, starting at $1 the first month and then $5 for each month after that. 
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Monday, 23 July 2012

Improve Your Social Media 'Klout'

Are you using social media to help market your online ecommerce business? If so, you can keep track of how effective your social media account is by using 'Klout.'

Klout is a great website that rates your social media network, giving it an overall score out of 100 which you can then use to determine how influential your social media account is. With over 100 million social media accounts using Klout, it is a great tool to see how you can help improve your social media growth.

So, if you have checked your Klout score and found that it is lower than you would like, how can you improve your score?

Your Klout score is determined by three different categories; "True Reach," "Amplification" and "Network."

True Reach - Basically how many people act on something that you post. This could involve someone opening up a link that you have posted or someone sharing or retweeting your post for others to see. The more people you have that do this, the greater your Klout score will increase. When running your business, you must ensure your online store has some form of social commerce, allowing you to share content from your site to your social media pages.

Amplification - While 'True Reach'  measures how many people act on something you post, 'Amplification' measures how many other people act on this once it has been retweeted or shared. For example, you post an article on your Twitter account which is then retweeted by someone who is following you. People who are then following the retweeter then decide they themselves want to retweet it to allow followers of their Twitter account to read it. This will result in your amplification score going up. The more people that do this, the greater increase in your Klout score. 

Network - Out of the three categories, this is the easiest way to greatly increase your Klout score. If you have a number of different social media accounts such as Twitter, Facebook, LinkedIn and Instagram, use the Klout website to link them all together. The more social media accounts you have linked, the more socially active you appear to the Klout program. This will result in your social media account receiving a significant jump in score.

The average Klout score for a user is around 20, anything above that and you will be well on your way to being influential in social media. If you are looking to become one of the most influential, you should be looking to achieve a score of over 70. However, to achieve this type of score you must have thousands of twitter posts, millions of followers and a whole host of people who constantly retweet and share your content. This level of influence is usually only achieved by celebrities and worldwide brands 'eBay' that has a score of 79.

eSellution: www.eSellution.co.uk
Facebook: www.Facebook.com/eSellution
Twitter: www.Twitter.com/eSellution
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