How to improve your business with inbound marketing

When running an ecommerce store, getting customers to become aware of your store is the hardest part. Many people, when they set up an ecommerce store, think they can just set it up and leave it there for people to visit without them having to do anything. Sadly, this is far from the truth.

We at eSellution tell our customers that having an ecommerce store is like having a bricks and mortar store that is miles away from the high street, down a small darkened street that no one ever goes down. If no one knows your store is there, no one is going to visit. One of the ways to increase public knowledge of your store is through inbound marketing.

Inbound marketing allows you to not only increase traffic, but also turn these initial visitors into strong sales leads. Depending on the size of your business there are a number of different things you can do to help improve traffic to your store.

Search Engine Optimisation

The bread and butter of all websites and something which is a must if you are to achieve the levels of traffic that you will need in order to be successful. However, depending on your budget, there are varying levels of SEO that you can undertake. If you don't have much to spend on SEO, the basics you can look to cover are to make sure your products and your pages are all optimised to provide the best search engine results. This includes:

• Ensure all of your titles have keywords included that a user will search for. Generally you want your keywords to be within the first few words of the product title as these are what a user will search for. The closer your product title matches a users search engine query, the higher up the search results your product is going to be ranked and the more traffic your website will achieve.
• Place meta tags on your products and your categories. Just like optimising your product titles, you need to place all of the meta keywords and phrases that are to do with your business and the individual products you have on sale. This should be very straightforward to do no matter what ecommerce software you are using. When selecting keywords, you want to choose words and phrases that has had the most search engine queries in the last month. You can find this out either by using a keyword tool such as the free one provided by Google or simply by typing a keyword into the search engine search bar and looking at the related search phrases that are popular with users.
• Place keywords related to your business through your page content and in your page titles. When Google crawls across various websites, they pick up keywords in order to relate those keywords to a particular search engine query. For example, if you sell womens clothes, you should have keywords such as womens clothing, womens dresses, etc. That way, when a user enters one of these keywords or phrases into a search engine, your page will be shown as a result.

Even after you have made all of these changes to your site you need to be patient. In order for your pages to be ranked by a search engine such as Google, you need to have those pages crawled by search engine spiders in order to pick up all of the keywords and phrases to do with your site and then have them indexed within the search engine. It usually takes between 4 and 6 weeks before you begin seeing results in search engine queries. 

Blog

Following on from carrying out SEO for your business, a blog is a great tool for not only increasing your search engine ranking through backlinks, but also drawing in an audience and then converting them into customers. When creating content for your blog, you should look to write about anything to do your ecommerce store. Users will then visit your article in order to read about that particular subject. You can then place links on the page giving these readers information about how they can access some of the products you have on sale. While not all of these users will visit your online store, you will get a few who will take a look at the products you have on sale.

In terms of backlinks within your articles, you should place hyperlinks on keywords in your article to pages on your site that relate to that particular page. For example, if you wrong womens dress in your article, you may create a backlink from those keywords to the page on your store that has the womens dresses you have on sale. 

Social Media

As we have stated in the past, social media is the best tool to allow you to regularly engage with your customers and other followers. To ensure you help them create an active interest in your business which results in them visiting your store and possibly making a purchase you need to:

• Post content on a regular basis including links to your ecommerce store
• Answer any questions your followers may have
• Post images of various products you have for sale
• Tell your followers about any promotions you are running
• Make each of the users you engage with feel valued, building up that initial relationship that will hopefully develop into them becoming a customer.

Pay Per Click

Pay Per Click is a marketing tool that some businesses use to help drive traffic to your store and increase your overall conversion rate. It works by having adverts about your business appearing on search engine queries to do with specific keywords that are related to your business. In order to have your advert appear, you must bid on these keywords, the higher you bid, the higher up the search results page your advert will appear. If a user is interested in your advert, they can then click on it and be taken directly to your site. Based on the price you have bid, you will then pay Google or whatever provider you are using for the cost of the click. You can also set a limit for how much you want to spend each day. For example, you may only want to spend a total of £10 a day with a cost per click on 50p. Once your ad has achieved 20 clicks for the day, the advert will be disabled from the search engine until the next day The benefit of this is that you know the people who are adverts are appearing to will have an interest in the products you have on offer as they have searched for keywords related to it. 

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Pay Per Click (PPC) Advertising - Part One

Pay Per Click (PPC) 

When choosing Pay per Click(PPC) as an effective advertising solution, in order to help generate traffic to your ecommerce solution, many decisions must be made and understood before taking the step towards creating and running your PPC campaign. Whether your solution is created to generate more brand awareness, sales or simply to attract more traffic to your site or eBay store we must conclude that ample time and effort have been spent ensuring your ecommerce design or eBay design are of a high standard and warrant the investment of PPC campaign.

PPC or Pay Per Click is an advertising solution whereby advertisers only pay whenever a searcher clicks on an ad that takes them directly to their site. The benefits of a PPC campaign are many, giving you instant traffic and potentially profitable clients, it is also cheaper than conventional forms of advertising in that you don't have to pay any fixed costs to place your advert and have it running.

PPC operates based on keywords which relate to a specific search engine query. Advertisers bid on keywords which best describe their website, product or service. When a search carries out a search engine query using one of the keywords, it will bring up the advertisement on the right-hand side of the search engine results. Typically, keywords that are searched for more frequently will tend to have a higher bid price as they are more in demand.

PPC is the most profitable solution for finding targeted audience that you can buy for your website, making it an essential option for a successful ecommerce solution package.

Good keyword selection will give more relevancy to your PPC campaign and allow for better overall results with regards to your quality score, with the right keywords this will allow for a steady and affordable solution for your website advertising.

How To Ensure Effective Creative Writing For Your PPC Campaign Aids The Success Of Your Ecommerce Solution

When choosing an effective ecommerce solution, it is inevitable that one must decide what it is they would like to gain from the solution they desire. Whether this boils down to improving your eBay store or your ecommerce design we can most definitely conclude that ample research and time has been taken choosing the correct platform that best suits your needs and requirements.

When looking into PPC advertising, one must always understand the critical gravity of how important a creative need be, that little four line of text that is the ad carries a huge job and significance to what you want to express about your product and your organisation and you don't have much time to do so. Therefore when catering for a mass audience the "call to action" needs to reflect your product or service perfectly, the power of your creative relies on the strength of your product and service, creating a synchronisation that fits perfectly and allowing your creative to attract the audience and the product or service to close the deal, working together in perfect harmony. Very much in the manner of a perfect ecommerce solution, the ecommerce design or eBay store must fit with the content and add to it visually ensuring maximum potential is engaged when taking it in as a whole.

With creative's a clear cut understanding of the market you are targeting with regards to demographic and psycho-graphics is essential, what is it you would like to convey to the audience? What is it that you want them to know? And more importantly what is it that they are looking for? How will it benefit them? And why should they choose your product or service above your competitions? With all your research done and a clear plan of action created you can now turn your attention to your creative's, ensuring a synchronicity between your brand and you're creative is a good place to start. Slogans tend to be short and snappy, with the added bonus of reaching the subconscious of the audience by conveying what it is your product or service does in one line, allowing you a solid foundation to build upon when creating your PPC creative. Understanding that a searcher is typing in keywords that are significant to your product is the next step, your creative's must reflect what the searcher is typing, therefore a number of different creative's created for specific keywords is essential as it allows you more room to express what it is you want to say about your product or service and gives you more options. Creating specific, direct and catchy creative's will give the searcher every reason to stop and take note of your message, so long as it stands out from the crowd and doesn't look to generic.

To make use of PPC as an effective and sustainable part of your ecommerce solution creative's must be done carefully and tested to ensure which ones are working best at conveying your message to your audience, one must not forget that similarly to ensuring your ecommerce design or eBay store is perfect from an image point of view at creating a specific visual backdrops to presenting your products and services, a creative does very much the same thing but must push that idea forward with a few lines of writing, done correctly and the dividends can be huge, done incorrectly however this could end up costing you a lot of money for nothing so ensure maximum potential is reached by excelling at understanding what key points you need to check before jumping into things unprepared.

The Importance of Effective Keyword Selection In A Pay Per Click ( PPC) Campaign

When choosing Pay per Click (PPC) as an effective advertising solution, in order to help generate traffic to your ecommerce solution, many decisions must be made and understood before taking the step towards creating and running your PPC campaign. Whether your solution is created to generate more brand awareness, sales or simply to attract more traffic to your site or eBay store we must conclude that ample time and effort have been spent ensuring your ecommerce design or eBay design are of a high standard and warrant the investment of PPC campaign.

PPC or Pay Per Click is an advertising solution whereby advertisers only pay whenever a searcher clicks on an ad that takes them directly to their site. The benefits of a PPC campaign are many, giving you instant traffic and potentially profitable clients, it is also cheaper than conventional forms of advertising in that you don't have to pay any fixed costs to place your advert and have it running.

It is essential to understand the importance of good keyword research and writing, as keywords are the words typed by searchers when they are looking for relevant websites, eBay store that hold the products or services that they are looking for, into search engines such as Google, Yahoo and MSN.

These keywords direct the searcher to your ad which then gives them the option to click on it, directing them to your site. One must understand that PPC is the most profitable solution for finding targeted audience that you can buy for your website, making it an essential option for a successful ecommerce solution package. Essentially advertisers bid on keywords which best describe their website, product or service, and their ads will appear when searchers type in said keywords into search, with the highest bid for said keywords ad appearing first, typically keywords that are searched for more frequently will tend to have a higher bid price as they are more in demand.

With this in mind in very much the same way that your ecommerce or eBay design reflects exactly what you want to say about your site. Your keywords need the same individuality. In order to compete well against competitors, it is usually a good idea to try and find keywords that are unique to your brand or product and that haven't yet been bid on by others, as this will allow you to keep costs down and allow for a more targeted campaign build around specific dimensions of your need and wants.

Good keyword selection will give more relevancy to your PPC campaign and allow for better overall results with regards to your quality score, with the right keywords this will allow for a steady and affordable solution for your website advertising, that will synch perfec