Are you utilizing Google +?

As you strive to achieve your social media standing in this ever emerging world of online networking sites, have you considered using the Google+ platform to convey not only your personal/professional profile, but also that of your business? The informative infographic below designed by Chris Brogan, highlighted on Smart Insights explains why greater interaction should be placed on the new social network: 

Why Your Small Business Should be on LinkedIn..

Make sure you don't just rely on typical Facebook and Twitter, as LinkedIn continues to get overlooked

 

As a small business, running a social media front while in the early stages of start-up or with low staff numbers can be resource heavy.  Simply starting up a social networking page for your business then not engaging with it regularly to communicate and gain custom is worse than not having a page at all; it portrays a negative, lazy, unprofessional image of your brand, (which I'm sure you don't want).  Therefore, it is essential that you select a social media platform which can benefit your brand through developing an online presence, and getting the business known and spoken about.

A recent survey showed that of all the main social media sites, LinkedIn saw the biggest rise of usage, increasing from  25% to 31% between 2010 and 2011, a bigger jump from Facebook, whose usage increased by 3% to  44%. Twitter on the other hand suffered a drop in usage from 19% to 18%.  These figures suggest LinkedIn is set to grow further, and is the perfect professional platform to showcase your new or smaller business.

When endeavoring to develop your business's social media presence, LinkedIn can be the ideal place to earn advice at the same time as getting your business name out there. Your business should use this platform which is the meeting place for over 161 million professionals worldwide (March 2012, LinkedIn), as a key tool to gain advice and industry knowledge; to learn how to create a strategic company presence.  A LinkedIn profile also helps your business have a more personal and approachable image, as people are able to get to know you and your employees.

Having a LinkedIn profile makes it easier for your business to be discovered, members can find your company using LinkedIn’s advanced search tool.  It will also make you rank higher on Google search results pages, increasing customer awareness and generating new traffic to your website.  

You must also remember than LinkedIn is a key place to showcase your key skills and knowledge, so milk it! Help your small business stand out - after all, your human resources build the strength of your company.

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Social Media Cheat Sheet

When deciding which avenue to go down in your social media promotions, you must first decide what type of promotion you wish to use.

Social media sites allow you to promote your business and services through videos, text advertisements, images and word of mouth. In todays online marketing, business-to-consumer (B2C) marketing has become primarily driven by the use of social media.

Depending on the type of advertisements you wish to use, there are specific social media sites that are better suited to that particular form of promotion.

For example, if you are looking to promote your business through status updates then the social media sites ‘Twitter’ and ‘Facebook’ would be the right options for you. Whereas, if you want to promote your business through videos, ‘YouTube’ would be the better option.

However, many businesses now choose to promote their business across all social media platforms. This ensures that your promotions will recieve maximum exposure.

If you have never used a social media site or simply don’t know where to start, ‘Flowtown’ have produced a ‘Social Media Cheat Sheet’ that gives you all the information you could ever need about setting up social media accounts for your business.

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Are you utilising Facebook within your online selling profile?

Are you utilising Facebook within your online selling profile?

Sign up with eSellution to extend your store’s selling platforms

Why have a Facebook Store?

Following on from the previous article defining the advancements in social networking, in particular Facebook, eSellution have developed software which allows you to integrate a Facebook store to your online store, allowing you to target a broader marketing pool than ever before.

A Facebook store offers your business an additional means to increase revenue streams, direct pay options through our “shop & go” function, and a market that is yet to be explored and fully exploited.

Creating an additional tab on to your Facebook business fan page titled “Shop”. Users will now have the option to explore and purchase your products directly through Facebook. This will not only provide increased revenue streams but by encouraging them to “like” / comment on your products and Facebook store which will allow you to grow your following.

Features

• Use our unique Facebook designs and templates based on your brand image, or to suit a particular product group
• Create a Store tab within Facebook
• Sell within Facebook
• Stock Syncing through our CMS
• Encourage customers to “like” your items
• Enable customers to comment on your products
• Simple checkout

How will I benefit from selling via a Facebook Store?

Viral - is a tremendously influential and efficient form of word-of-mouth advertising by utilising the power and popularity of Facebook, this will significantly push the viral aspect of your marketing, thus expanding your potential client base on a daily basis without needing to invest time promoting your business.

Like/Comment – By commenting or liking products within your Facebook shop, information is posted on the customer’s wall, giving you an instant form of credibility. This opens your Facebook store to a whole new client base allowing for a more targeted form of advertising / marketing.

Stock Syncing – All stocks are synched through our CMS, allowing you to manage all stock, monitor best sellers, and control all features effectively and instantly.

Simple Checkout – Customers are not required to be redirected to any other Website as they can buy everything instantly on your Facebook store.

View the link below to see some of our unique and professional Facebook templates available to your business when you sign up.

Advancements in Social Media - Facebook

Social Networking - Facebook

Are you aware of the value of using social media to sell online?



With over 900 million active users, Facebook has been widely recognised as the world’s most popular social media site. While many users create personal accounts to post status updates and interact with friends, in recent years many businesses have looked at taking advantage of this large member base by using the site as a way to promote their products and services through a Facebook Store. 

By creating a fan page for your Facebook Store, users will now have the option to explore and purchase your products directly through Facebook. The success of a Facebook store comes not only in the ability to create a store page on the site, but also create greater brand recognition through word of mouth. With more than 50% of Facebook users having over 100 friends linked to their account, a view or purchase on your store page not only comes up as a notification on the customers newsfeed, but also on each of their 100 friends notifications.

The like/comment feature available on the site also allows you to create levels of interactivity and feedback between the store and their customer base. This enables you to provide a greater service by tailoring your store to provide a service that appeals directly to your customer base, generating higher levels of repeat business.

The Facebook Store service also provides you with the ability to monitor and control your stock levels. This allows you to see how much of a specific stock you have remaining and which product is your best seller. This then allows you to focus your marketing strategy to not only increase sales of popular products, but make customers aware of other products you have for sale in your store.