The biggest mistake that businesses can make is to consider SEO to be a ‘free listings’ service. SEO is not free; it costs valuable time and money. Not just the setup, but in the ongoing development of the ecommerce design and content. A secondary mistake businesses encounter prior to launching their website is the lack of investment to the development of their website.
With all the ecommerce design websites we build and manage, we ensure all pages are fully optimised for search engines, on specifically selected keywords. This ensures that they will rise to the top of the search engine listings, and as a result, drive more relevant traffic to your site.
It is essential for a website to be fully optimised in order to gain high rankings on search engines, as competition is extremely high!
We develop link-building campaigns to enhance search engine traffic and accelerate the improvement in your search ranking. Success in SEO is a long-term strategy, done correctly; you can achieve your position in an ethical manner and retain that position for many years.
eSellution CMS has all the features you need to rank at the top of the search engines, including custom page title and meta details for products, web pages, categories, and brands, as well as search engine friendly links, W3C compliant / tableless templates, proper use of header tags, HTML/XML sitemaps and custom image alt tags.