When creating a Pay per Click (PPC) campaign for your ecommerce solution, it is essential to maintain a correlation between searcher's keyword, the paid search ad text and the landing page.
When a website is ready a PPC campaign is usually the next step to reaching your customers, this is due to an instant response which brings your audience to your door, and raises instant awareness of your product or service. Done correctly this can be extremely rewarding therefore ensuring all your keywords are all relevant to what it is you are selling is of vital importance.
You must be precise and concise with all your keywords leading to your ad descriptions, ensuring a synchronicity between your ads and your website, ensuring all landing pages are appealing, informative and easy to navigate around, this must also correspond with your checkout, making it easy to buy from your site, as if customers can't find your checkout they will not complete the sale rendering your campaign useless.
For a successful PPC campaign you should ensure that your ads all have different landing pages, with each being relevant to the good and services you are offering. To ensure your ecommerce solution is reaching maximum potential you should encourage the customer clicking on the ad to take action, convincing them to do what you want. This can be achieved by ensuring your landing page is easy to navigate and forgiving if the customer makes a mistake.
Landing pages must be prepared with a meticulous idea and goal in mind, the best landing pages are sharp, colourful and present the information in a well written and precise manner, all spelling and punctuation must be correct and above all it must have a call to action that encourages customers to go ahead and buy. One must remember that with a PPC campaign every click costs money and therefore to ensure maximum returns it must be cost effective, relevant and a perfect fit to your ecommerce solution.
Landing pages should never be underestimated when trying to attract visitors or returning customers, they must always convey a sense of professionalism and credibility. If visitors are impressed and feel comfortable then you will most definitely reap the rewards of sales and returning customers.
A PPC campaign should not cost a lot, but should fit nicely as part of your ecommerce solution, aiding growth and retention and providing you with a sound cost effective way of advertising.