When running your ecommerce store, monitoring the statistics is important in determining which aspects of your business are successful.
Google Analytics is a free service that allows you to see how many sales you have made, how many customers are visiting your site and how many of those customers have made a purchase, determining the conversion rate of your business.
If you have a low conversion rate, this could be an indication that there is something in your online store that is making customers reluctant to purchase. This could be the layout of the store or the quality of the product images provided.
eSellution’s ecommerce software allows you to create an online and mobile store that stands out from your competitors, creating a bright and welcoming environment that instantly builds up levels of trust within visiting customers.
While it allows you to see what is working well within your site, one of the many positive aspects of Google Analytics is the ability to instantly see any problems which may occur. This allows you to fix these problems before they affect the customer’s experience or the stores ranking within search engine queries.
Google Analytics, when combined with eSellution’s ecommerce software, establishes an easy to run online store that is efficient for both store owners and customers alike.