When deciding which avenue to go down in your social media promotions, you must first decide what type of promotion you wish to use.
Social media sites allow you to promote your business and services through videos, text advertisements, images and word of mouth. In todays online marketing, business-to-consumer (B2C) marketing has become primarily driven by the use of social media.
Depending on the type of advertisements you wish to use, there are specific social media sites that are better suited to that particular form of promotion.
For example, if you are looking to promote your business through status updates then the social media sites ‘Twitter’ and ‘Facebook’ would be the right options for you. Whereas, if you want to promote your business through videos, ‘YouTube’ would be the better option.
However, many businesses now choose to promote their business across all social media platforms. This ensures that your promotions will recieve maximum exposure.
If you have never used a social media site or simply don’t know where to start, ‘Flowtown’ have produced a ‘Social Media Cheat Sheet’ that gives you all the information you could ever need about setting up social media accounts for your business.
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