When looking at different avenues to advertise your products, one of the options you should strongly consider is using 'Pinterest.' Pinterest is a website that brings up a whole host of pictures that relate to a user's search parameters. When running an online store, this is a great way to advertise your product on a larger scale.
To put it in to context, one of the most popular search types of Pinterest is people looking for different styles of clothing. If you run an online clothes store, this is a fantastic way to advertise your products to people who have never even heard of your store, let alone visited it. If a person finds a picture they like, they can then click on the image, view the profile on the original poster view other pictures from your store. This will often result in people then typing your store name into a search engine in order to visit it. The great benefit of this is that it will mean the people who visit your store this way are already interested in a specific product, greatly increasing your site's conversion rate.
The site also allows users to 'Like', 'Comment' and 'Repin' an image. This means that if someone 'Repins' your product, the image could be viewed by thousands of people in a matter of minutes. This level of coverage for a small business can make a huge difference in your traffic and when it's completely free, you should make sure you take advantage of it.