Monday, 9 July 2012

Pay Per Click (PPC) Advertising - Part One

Pay Per Click (PPC) 

When choosing Pay per Click(PPC) as an effective advertising solution, in order to help generate traffic to your ecommerce solution, many decisions must be made and understood before taking the step towards creating and running your PPC campaign. Whether your solution is created to generate more brand awareness, sales or simply to attract more traffic to your site or eBay store we must conclude that ample time and effort have been spent ensuring your ecommerce design or eBay design are of a high standard and warrant the investment of PPC campaign.

PPC or Pay Per Click is an advertising solution whereby advertisers only pay whenever a searcher clicks on an ad that takes them directly to their site. The benefits of a PPC campaign are many, giving you instant traffic and potentially profitable clients, it is also cheaper than conventional forms of advertising in that you don't have to pay any fixed costs to place your advert and have it running.

PPC operates based on keywords which relate to a specific search engine query. Advertisers bid on keywords which best describe their website, product or service. When a search carries out a search engine query using one of the keywords, it will bring up the advertisement on the right-hand side of the search engine results. Typically, keywords that are searched for more frequently will tend to have a higher bid price as they are more in demand.

PPC is the most profitable solution for finding targeted audience that you can buy for your website, making it an essential option for a successful ecommerce solution package.

Good keyword selection will give more relevancy to your PPC campaign and allow for better overall results with regards to your quality score, with the right keywords this will allow for a steady and affordable solution for your website advertising.

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