Friday, 6 July 2012

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a process by which you increase the ranking of a particular website within a search engine query. The higher your website places within a search engine query, the more traffic that will be directed to your site. When running an online business, this ranking can be vital in determining the number of customers and potential sales which your website generates.

Which many websites looking to also increase their search engine ranking through SEO, it is vitally important to have your website as optimised as possible to ensure the best possible results from your efforts.

Off-page SEO is the ability to increase your search engine ranking through creating link building campaigns to create traffic that goes directly to your site. If done correctly, the long-term strategy can result in your site achieving a dramatically higher ranking and increased traffic.

In 2012, Google search engine implemented changes to its algorithm to try and prevent websites providing spam SEO content from achieving a high search engine ranking. SEO spam involves copying content from other websites, stuffing a number of keywords into random sections of text and placing invisible text on the site. These techniques is known as “Black Hat SEO” and will result in your website being penalised by Google, resulting in a much lower ranking. 

eSellution CMS has all the features you need to rank at the top of the search engines, including custom page title and meta details for products, web pages, categories, and brands, as well as search engine friendly links, W3C compliant / tableless templates, proper use of header tags, HTML/XML sitemaps and custom image alt tags.

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