Monday, 9 July 2012

The Power of Viral Marketing

Every day millions on people search through video sites such as YouTube looking at entertaining videos they have been sent by their friends and colleagues. Rather than just using the site as an entertainment source, have you ever thought about how these types of videos can help promote your online business?

Viral marketing allows you to create an entertaining or innovative promotional video for your business which is then placed on one of your store’s social media sites. The video is then sent to various people through word of mouth, increasing the brand awareness of your business.

There is a fine line between success and failure of viral marketing, a good idea can create a marketing buzz, whereas a bad video could simply be a waste of time with no coverage whatsoever. 

With over 48 hours worth of videos being placed on social media sites every minute of every day, you need to come up with an original and innovative idea that will help your promotion stand out from the crowd! 

Although this figure may seem a little daunting, the fact that YouTube gets over 2 billion video views every single day proves that video promotions can have a large impact on your businesses brand recognition. 

eSellution's social commerce dashboard can help you promote and manage your various viral promotions across a number of social media sites all with one click of a button.  

Take a look at eSellution’s YouTube channel and check out some of our promotional material: YouTube: eSellution

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