While traditional promotion methods involve writing blog articles, marketing emails or product advertisements, Instagram allows you to create your own message effortlessly as a image. After all, a picture paints a thousand words right? This image is then displayed to users who have decided to follow your Instagram account. The beauty of this is that the message is instant, your audience doesn't have to be redirected to an external site and they don't have to spend their time reading through various amounts of content, the delivery of your message through the image is instantaneous.
If you have decided to embrace the current Instagram trend, the next question you need to answer is what do you take a picture of? The whole point of Instagram is essentially to capture random aspects of daily life. For this reason, you don't want to start taking professional images and sticking them on Instagram as they are just something that everyone sees everyday and don't truly harness the potential of the application. People who sign up to your Instagram account do so to allow them to see images that other people don't get to see. So, you need to create unique images solely to be shared on Instagram. These could simply be images taken around the office or random, funny things that you or your co-workers have come across. What this does is give your business a personal identity, allowing customers to relate more to your brand, while feeling much more connected to your business or online store as a result.
However, what you need to remember is that, although Instagram is an easy and entertaining way to interact with your followers and provide them with images, you don't want to over do it. One or two pictures every couple of days is going to be entertaining and informative to your followers, but, if you start spamming follower's Instagram feeds with numerous pictures everyday, it is only going to annoy them, with the most likely result being them not following you anymore.
It is the quality and innovativeness of the image that will provide you with the best results in promoting your brand identity, not the amount of images you post. Like all aspects of business marketing, spam tactics tend to simply annoy and alienate your target audience.