Wednesday, 22 August 2012

How to find the best shopping cart software for you

Whether your setting up a new online store or have an established store and want to keep track of the latest advancements in ecommerce, finding the right shopping cart software to benefit your business can often be tricky. 

When deciding which ecommerce shopping cart software you wish to use, there are a number of different factors that you need to consider. Each of these factors are as important as each other and it is the combination of all these factors that is going to determine whether the shopping cart software you have come across is right for you and your business.


When it comes down to it, the cost of the shopping cart software is going to play a pivotal role in deciding whether it's right for you. However, what you need to understand when selecting the software for your business is that paying more money doesn't necessarily mean you are going to get a better product. There are a number of ecommerce software companies that have fantastic sales teams, telling you all of the benefits their software could bring your business, making you think that you have to have this software. The trouble is that some of these companies charge substantial set up fees to implement the software and develop your website to a better standard. This can often result in you spending a large amount of your original budget and that's without factoring in the monthly payments you will be required to pay to continually use the software.

If you are a small ecommerce or eBay store, you may find that these costs are just too excessive in comparison with how much traffic you have and the sales you generate, meaning that this shopping cart product isn't for you. However, if you are a large ecommerce business, having thousands of transactions every week, you need to be willing to pay larger amounts to use this software as it will need to be implemented on a much larger scale.

Like I said at the start of this section, more money doesn't always mean better product. There are a number of free and reasonably priced ecommerce shopping cart companies that can provide you with the software without any set up fees. These shopping cart programs are better suited to small or developing ecommerce stores who don't have substantial amounts to spend


It's easy to be wowed by a product's features that make it seem like it's all singing and all dancing, but when deciding on an ecommerce shopping cart it's important to look at what your business needs, rather than what each shopping cart offers. There's no point spending substantial amounts of money setting up a shopping cart for your store when you don't even need half of the features. This is just going to waste money that you could have spent on other areas of your business. If you run a small business you may only need a product that allows you to increase your store's efficiency and enables you to sell over various platforms. 

What I'm saying is don't be taken in by impressive sounding features, stick to exactly what you need. Don't let people tell you what your business needs, you own the business, you work in it everyday, no one knows what your business needs better than you. Obviously if you come across a shopping cart program that doesn't have everything you want, don't compromise, just look elsewhere. 


An important factor that is often overlooked by many people. They are that impressed by a shopping cart product and how it can help their ecommerce store, that they don't take the time to read the fine print. While you may think it's good at that point in time, 6 months later you may come across a different shopping cart that is better for your business, but, as you are tied in to the contract with the original shopping cart, you must wait a certain period of time before you can leave to sign up with the other company. This means you are spending money on a product that you don't really want. 

Take the time to look at how long the contract for the shopping cart is. Ideally, you should be looking for software that has a no commitment policy. Basically what this means is that if you do find a better product elsewhere, you can leave immediately without having to wait until the end of a specific date.  

One final thing to consider...

What you need to do is look at all of these factors and find a shopping cart product that incorporates all of these. As I've spent this time looking at how to find the right shopping cart software, it would be wrong of me not to mention the software us here at eSellution can provide. 

eSellution's multichannel shopping cart software provides you with the ability to sell your products across eBay, Facebook and on mobile devices, while still being able to keep your ecommerce website. 

Having worked with a number of clients, we have found that the success for a shopping cart comes in the ease of use. Our dashboard requires no previous HTML and coding knowledge, which some other shopping carts do require, you can list your products in seconds, allowing you to set up your store and begin selling in minutes.

Now you may be sitting there thinking "I only run my store across one platform at the moment and that's tricky enough, having three more platforms is just too much work." While this may be true with some shopping carts, it definitely isn't with eSellution. Our software integrates all of your platforms, allowing you to monitor all of your stores and all your stock levels through our dashboard interface. Rather than making it harder, it in fact makes it easier than it previously was running just the one platform. 

In terms of pricing, there is no set up fees or hidden costs. What's more, you can also sign up and see how our product can transform your business with our no commitment trial.

If you are still unsure about eSellution's shopping cart software, feel free to visit our website and see for yourself: Click here for more information 

No comments:

Post a Comment

Note: only a member of this blog may post a comment.