No matter what type of business you run, due to the substantial amount of ecommerce stores that are all selling the same products, it is going to be difficult to get your business at the top of a search engine using any keywords.
However, if you are an online business with a local address, you can look to increase the sales your business can achieve locally simply through your geographical location. When someone is looking for a particular product or service within their local area, they will look for services in their area using a search engine. For example, if someone is looking for car repairs and live in Preston, they will type "Car repair in Preston." The search engine will then crawl through the webpages and bring back all the sites that fit this search query.
As the user has searched for services within a specific geographical location, the search engine will also bring up a list of businesses related to the search through the maps feature on the first few search results. When each business ranks within this feature is dependant on how close the a business's address is to the centre of that particular location.
So if you are small business struggling to establish an online presence, you can look to take advantage of this feature by moving your business as close to the centre of your town or city as you can. That way when someone searches for the service you provide within your area, it will ensure that your business appears on the first page of the search engine results. This will result in not only an increase in online traffic, but also will probably result more walk in sales for your store.
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Behavioural targeting and why your business needs it