Wednesday, 26 September 2012

eBay begins to embrace social sharing [Video]

eBay have released a new beta tool called Setify, that allows both online stores and sellers to manage and share the various collections they have online. 

While the tool is currently only aimed at collectors who have coin or comic book collections, the tool allows you to see the potential growth in social commerce as users can create wish lists of items they need to complete their collections, as well as letting people know what they already own and advertise any of these collectable items they have for sale. 

Many have compared it as a similar feature to Pinterest, but solely aimed at collectables through the marketplace. eBay plan to increase the number of categories that users can select on the Setify tool in the future. The tool will also be available to download as a mobile app later this year according to the eBay Ink Blog.

The Setify beta is only currently available to those who have received an beta invitation from eBay. This release is just one of a number of new features eBay have announced to help modernise the marketplace, the most recent being the newly released logo earlier this month.

Check out the video below to get a look at the Setify tool.

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