Tuesday, 23 October 2012

How a Facebook store can improve all areas of your business

When setting up your ecommerce store, we understand the difficulties that sellers face in being able to stand out from the crowd, get people aware of your business and generate interest in what you have to sell. Although Facebook has seemingly ensured some hard times in the last year, the social media site stills offers a Facebook store option for all businesses to take advantage of.

However, many businesses tend to believe that this selling platform is only beneficial to large brands who have a large interest and followers on their Facebook business page. While in some regards this is true, it doesn't mean that a Facebook store can't be beneficial to smaller businesses in a number of different ways. We at eSellution provide everyone who signs up for a free ecommerce store, also with a free Facebook store as we believe having a Facebook store provides any business with a number of benefits.

First and foremost, it exposes all of your followers, whether they are customers or not, to the products you have to sell. Now, while a Facebook store may not be a fantastic selling platform, the channel compliments your ecommerce software package enormously by being a great marketing tool. Many people who follow your Facebook business page may be doing so just to see any offers or promotions you run and as they may be doing this for a number of different businesses, they would be reluctant to leave Facebook and view an external site just to browse through your store. Like I said earlier, your Facebook store allows Facebook followers to view your products without having to leave the social media site. If they do then find a product that they like the look of, they will either purchase it through the Facebook store, or this initial interest in a particular product will compel them to visit your ecommerce store and make the purchase there. 

With your products appearing within the social media site, your Facebook store also allows you to improve your brand awareness, as customers will be able to share any products they view in your Facebook store with friends linked to their account. As the link to your store is within Facebook, the friends that do receive this link will be more likely to click on it as they will see it as much more trusting than if it were just an external link. Again this is great product exposure and could result in some of these people deciding to also make a purchase as they look to gain recognition for their peers by shopping at the same place.

A Facebook store is very simple to set up and run. Like all of your ecommerce platforms we offer here at eSellution, it can all be managed through our easy to use dashboard. There is no extra worked required at all, the items that you have imported into your ecommerce store will simply be replicated into your Facebook store. 

With over a billion active monthly users and an average of around 300 friends per user, you can image how many extra people your products can be exposed to simply by having a Facebook store. 

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