Thursday, 11 October 2012

How to determine the right ecommerce software for your business

When setting up your own online store, selecting the right ecommerce software is vitally important in not only allowing customers to see and purchase your items, but also giving you more free time to focus on making other areas of your business a success. 

However, at the end of the day, for any small business, the important factors are going to be ease of use and cost. Depending on experience, something that it too complicated is going to make it difficult for you to set up your store the way you would like, resulting in you having to constantly get assistance until you become familiar with the software. On top of that, as you may have just recently set up your ecommerce store, you may not have the financial backing to spend a significant amount of money paying to have a website created and ecommerce software integrated into it. 

When deciding what ecommerce software you want to use for your own online store, you need to ensure that the shopping cart software provides you with value for money in terms of it being easy for you to use, no matter what your experience levels are and provides you with all the features you require to make your store a success. 

Working with a number of new and established businesses on a daily basis, we are well aware of the difficulties many new stores face and we have worked effortlessly in both our ecommerce software and support to make every store that joins us a success. 

So if you are looking to set up your own ecommerce store, what are the features you should look for when deciding on what shopping cart software to use? Well a few of a necessities you should be looking for are:

  • An easy to use system - If you are setting up your own ecommerce store for the first time, you don't want to spend hours figuring out how to list your products. You want a system that is easy to use and allows you to literally get all of your products online in minutes. 
  • Mobile store - With around 20% of all online shopping sales made through mobile devices, the importance of having a mobile store is incredibly important. A mobile store allows customers to purchase easier on mobile devices as the buttons are easier for them to click on and the entire checkout process is shorter. 
  • Stock synchronisation - If you have a number of different ecommerce platforms such as ecommerce, Facebook and eBay stores, monitoring your stock levels across all of these platforms can often be difficult. Poorly managed stock can often result in you running out and possibly overselling, meaning the customer purchases a product that you haven't actually got in stock. When deciding on the right ecommerce software for you, you want a package that synchronises all of your stock, meaning that when a sale is made on one platform, it will update the stock levels across all the others. 
  • Social commerce - In terms of marketing your business, for any small ecommerce store, no marketing platform is better than making use of free social media sites such as Facebook and Twitter. While you can create accounts yourself and generate followers, it is important that your shopping cart software has social commerce integration. This means that each of the products in your store has a number of buttons with it that allows customers to share these products across their social media accounts for their friends to see. For any ecommerce store, big or small, this is an incredibly important feature as, it will not only enhance your brand image, it will result in a large proportion of your sales. 

We at eSellution provide all of these features as well as a number of unique ecommerce and eBay templates to help give your ecommerce store a unique and professional look, that will considerably enhance your brand image. On top of that, we also provide out customers with a Facebook store and eBay integration, allowing customers to not only take advantage of this new social commerce platform, but also import and export products between your ecommerce and eBay stores. 

The ecommerce store from eSellution and all of the unique features it provides are completely free, requiring no set fee, monthly fee or any added costs whatsoever. Our dashboard holds all of the features previously mentioned within this post and is incredibly easy to use, providing no previous HTML or coding knowledge. If you are looking to start a new business, break away from eBay or move your current ecommerce store to a more affordable and easier to use platform, sign up now with eSellution and have your store up and running in minutes.

Get your free ecommerce store now:

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