Wednesday, 28 November 2012

How to make the most of your social media audience

When running an ecommerce store, no matter what or where you sell, you are going to gain a number of customers who will become happy with your service and will become dedicated members of your various social media pages. Rather than just leaving them sitting there and occasionally posting the odd status update, how can you get these customers to engage with you to not only develop your relationship, but also improve your site to help draw more customers to your store?

Competitions

Running a competition for your ecommerce store is one of the best ways to drastically boost your social media followers and something you should look to do on a regular basis. You may run a promotion giving away a product from your store for everyone who follows your social media page, likes a particular status or retweets something you posted. People will then come flooding to your social media page in the hope of being able to pick up a freebie.

While you will be giving away some products for free, the increased followers you will see on your social media pages make this more than a worthwhile endeavour. as your social media followers grow, you will begin to see more and more people transferring from your social media pages to your store, resulting in you making back any losses from the promotion prizes, as well as a nice profit on top. 

New product ranges

One of the hardest parts about adding new product ranges is deciding which product range to implement in your store and deciding now successful each product may be with your customers. The easiest way to find this out is simply to ask them before you definitively decide to add products to the store. You may come up with 3 or 4 different product lines that you possibly want to add to your store and place them on your relevant social media pages. Your customers will then be able to give you their opinion on which products they like. This will then mean that whatever product line you add to your store, you know that there will be customers out there who will definitely be interested in purchasing what you have for sale. 

New logos and website formats

The look and layout of your website not only plays a major role on your overall brand image, it also can be a deciding factor as to whether a customer decides to purchase from you or not. Just like when deciding to add a new product range to your store, you want a logo and a website layout that will appeal to your customers so just like the new products, simply ask them. 

You could place a number of different logo designs on your social media page and then ask your customers to pick their favourite. Based on whichever logo proves to be the most popular, you can then build a new website design that incorporates not only the logo, but also the colour scheme that the logo contains.

If you have a large number of followers, another idea to increase user engagement would be to create a competition where customers could design a new logo for you, They would then submit their designs and you would pick a winner. Whichever logo won would then go on your ecommerce software and be applied to your site and as an added incentive for people to enter, you may decide to give away some products from your store as a prize. 

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