Thursday, 29 November 2012

eBay to give buyers real life social shopping experience

From Friday 30th November until Sunday 2nd December, eBay will be running a social media shopping experience in Covent Garden, London as they look to increase interactivity and sales on the online marketplace. 

According to some experts, Sunday December 2nd is expected to be the busiest shopping day of the year, as  many people look to get a large amount of their Christmas shopping completed well before the anticipated rush. 

The pop up store will contain large screens that will show Facebook, Twitter and Instagram posts which people have placed on the social networking sites of products they have or would like to purchase. It is thought that this will give people an idea of what the more popular gift ideas are this Christmas and encourage them to also purchase these items. 

During a visit to the eBay pop up store, users will also be able to download the various eBay mobile applications on to their smartphones and scan product QR codes using a scanner on their smartphones. This ability to scan QR codes will be the most memorable aspect of the pop up store shopping experience as users will be able to view these scanned products in augmented reality, meaning they can view the products as a 3D image. 

This augmented reality could soon become a main part of eBay's shopping experience, as the online marketplace believe that this technology could bring a £2.4 billion revenue increase by 2014. 

Not the first pop up store

This isn't the first time eBay have tired the idea of running a pop up store. Earlier this month, eBay opened up a pop up store in Toronto, allowing users to browse a variety of items that eBay have placed in the store from the online marketplace place that they believe would be great holiday gifts. 

Using a QR scanner on their smartphone, users will then scan the QR code relating to the product in the ebay store, which will then open up the product on the eBay mobile app for the user to purchase online. 

These stores launched by eBay are seen as an attempt to increase the use of mobile commerce within it's users, allowing them to develop an ever increasing mobile shopping platform which the marketplace has become heavily invested in. 

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