Monday, 19 November 2012

It's going to be a mobile Christmas

According to figures published by online marketplace giants eBay, it looks like running around shopping centres on Christmas Eve looking for those last minute Xmas presents are soon to be a thing of the past as they expect eBay mobile transactions to exceed £10 billion for the year after a 200 percent year on year increase in Q3. 

However, this increase in purchases through mobile devices isn't purely through smartphones, eBay's applications can be used to various phone and tablet devices, opening up a whole new number of ways for buyers to easily complete their transactions on an eBay store. With more advanced tablets and smartphones, such as the iPhone 5, released on a regular basis, buyers making their purchases through these devices is going to increase more and more as the years go on until we get to the point where is makes up the vast majority of all sales.  

From the perspective of an ecommerce store, this underlines the necessity for a store to have a fully optimised mobile store, enabling you to take advantage of some of the customers venturing into mobile commerce, with over 2.5 million people shopping on a mobile store for the first time on eBay alone. 

Checkout our post "How to make your mobile store a success" to see how you can improve your mobile store and if you don't yet have a mobile store, sign up with us for free and get one now.

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