Showing posts with label Instagram. Show all posts
Showing posts with label Instagram. Show all posts

Thursday, 29 November 2012

eBay to give buyers real life social shopping experience

From Friday 30th November until Sunday 2nd December, eBay will be running a social media shopping experience in Covent Garden, London as they look to increase interactivity and sales on the online marketplace. 

According to some experts, Sunday December 2nd is expected to be the busiest shopping day of the year, as  many people look to get a large amount of their Christmas shopping completed well before the anticipated rush. 

The pop up store will contain large screens that will show Facebook, Twitter and Instagram posts which people have placed on the social networking sites of products they have or would like to purchase. It is thought that this will give people an idea of what the more popular gift ideas are this Christmas and encourage them to also purchase these items. 

During a visit to the eBay pop up store, users will also be able to download the various eBay mobile applications on to their smartphones and scan product QR codes using a scanner on their smartphones. This ability to scan QR codes will be the most memorable aspect of the pop up store shopping experience as users will be able to view these scanned products in augmented reality, meaning they can view the products as a 3D image. 

This augmented reality could soon become a main part of eBay's shopping experience, as the online marketplace believe that this technology could bring a £2.4 billion revenue increase by 2014. 

Not the first pop up store

This isn't the first time eBay have tired the idea of running a pop up store. Earlier this month, eBay opened up a pop up store in Toronto, allowing users to browse a variety of items that eBay have placed in the store from the online marketplace place that they believe would be great holiday gifts. 

Using a QR scanner on their smartphone, users will then scan the QR code relating to the product in the ebay store, which will then open up the product on the eBay mobile app for the user to purchase online. 

These stores launched by eBay are seen as an attempt to increase the use of mobile commerce within it's users, allowing them to develop an ever increasing mobile shopping platform which the marketplace has become heavily invested in. 

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

eSellution: www.eSellution.co.uk
Twitter: www.Twitter.com/eSellution

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Wednesday, 8 August 2012

Boost Your Brand Identity with Instagram

Instagram is the most popular photo sharing app, with millions of people sharing various pictures they take with others all across the world. However, while this is a great app for keeping track of your personal achievements and activities, how can Instagram help improve your online business? Well, what Instagram provides is a way to visually promote your brand and identity to a large audience. 

While traditional promotion methods involve writing blog articles, marketing emails or product advertisements, Instagram allows you to create your own message effortlessly as a image. After all, a picture paints a thousand words right? This image is then displayed to users who have decided to follow your Instagram account. The beauty of this is that the message is instant, your audience doesn't have to be redirected to an external site and they don't have to spend their time reading through various amounts of content, the delivery of your message through the image is instantaneous. 

If you have decided to embrace the current Instagram trend, the next question you need to answer is what do you take a picture of? The whole point of Instagram is essentially to capture random aspects of daily life. For this reason, you don't want to start taking professional images and sticking them on Instagram as they are just something that everyone sees everyday and don't truly harness the potential of the application. People who sign up to your Instagram account do so to allow them to see images that other people don't get to see. So, you need to create unique images solely to be shared on Instagram. These could simply be images taken around the office or random, funny things that you or your co-workers have come across. What this does is give your business a personal identity, allowing customers to relate more to your brand, while feeling much more connected to your business or online store as a result. 

However, what you need to remember is that, although Instagram is an easy and entertaining way to interact with your followers and provide them with images, you don't want to over do it. One or two pictures every couple of days is going to be entertaining and informative to your followers, but, if you start spamming follower's Instagram feeds with numerous pictures everyday, it is only going to annoy them, with the most likely result being them not following you anymore. 

It is the quality and innovativeness of the image that will provide you with the best results in promoting your brand identity, not the amount of images you post. Like all aspects of business marketing, spam tactics tend to simply annoy and alienate your target audience. 

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