Friday, 20 May 2011

Building An Online Business? – Guide 6 – Marketing The Website

When creating the website for the online business most web designers look over the important aspect of marketing the website once it has gone ‘live’. What is the purpose of a significant amount of money on a website only for nobody to know about it or visit it. The whole purpose of developing a website is to generate traffic that will result in increased business. By having an ecommerce solution with a good marketing campaign behind it will deliver traffic and significant sales through the website.

Having a targeted marketing campaign for the website will deliver relevant, ‘ready to buy’ visitors to your ecommerce solution. By paying for marketing that does not deliver targeted traffic will lose the business money. Your ecommerce software should have marketing tools included with the package; these website marketing tools should feature Facebook, Twitter, Mailing List, Surveys and Blog. These tools that are added to your website give you a presence in social media and to the internet community as a whole so are now essential marketing tools for any business selling online.

Established internet marketing tools, which drive traffic to an ecommerce solution, are now a prerequisite for any successful online business. The following tools are highly recommended to work alongside the ecommerce software to bring in traffic and sales:

1. Search Engine Optimisation (SEO): This area covers many aspects but is essential to your website getting the traffic it needs to be successful. The top search engines (Google, YouTube, Bing and Yahoo) generate around 95% of all web searches so by having your ecommerce solution indexed with these search engines is now imperative for any online business. Gaining high rankings (Page 1) in these search engines is the SEO Holy Grail, various factors build-up to generate a high ranking such as; keywords, website content, link building, search engine submission, meta data and other SEO techniques. To find out more visit: ecommerce software and talk to the experts.

2. Pay Per Click (PPC): Many online businesses utilize this marketing tool to gain immediate relevant traffic to their new website. If the business has a marketing budget then the cost for PPC must be high priority, especially if operating an ecommerce solution where all sales are generated online. This tool supplies relevant web users looking for the businesses product and takes them directly to businesses web page for that product. The cost of the PPC campaign varies depending on the products the business sells, if your product has high competition within PPC then a business could be paying £3.00 each time a web user clicks onto the advert. For more information visit ecommerce software and talk to experts.

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