Tuesday, 10 July 2012

Digital Advertisements - Less is Definitely More

When looking to increase the overall exposure of your ecommerce or eBay store, advertising is a vital tool in allowing you to reach a large customer base across multiple platforms.

However, with the number of businesses advertising their goods and services each and every day, constantly bombarding users with advertisements will have the opposite effect than what you are looking for. While one advertisement can serve to perk up the interest of a potential customer, sending out numerous adverts in a short space of time will only serve to annoy the user, making it very unlikely that they will visit your store or view any future promotions you send out.  

This concept is never truer than when using mobile marketing to promote your business. Although 91% of all adults in the UK use a mobile phone on a daily basis, 66% of those believe that they receive too many adverts. When embarking on mobile advertisements, you should look to create a welcoming promotion that describes the business, the products you are selling and how users can gain access to your store. 

There are a number of different key aspects you need to focus your advertisement on in order to ensure the correct market is targeted. These include:
  • Targeting the right demographic - This is the type of customers you want your product to be aimed at. For example, if you run a women's clothes store, your target demographic would most likely be women between the ages of 18-50. 
  • Including links to your online store - The cardinal sin when creating an advertisement is to draw in a potential customer but then give them no way to access your online store. A direct link to your site not only increases traffic to your store, but will also increase your standing in search engine queries.
  • Using only necessary information- What a user doesn't want to see when they open up an advert is paragraph after paragraph of information. Keeping your text short, sharp and to the point keeps your audience interested throughout the entire advertisement. 

Not only does the advert need to provide your audience with information, it needs to stand out from all the other adverts people receive each and every day. The last thing you want is for someone to mistakenly treat your advert as spam and discard it without even taking a look!

What you need to understand when devising your advertisement strategy is that not all of the people you send the advert to will want to view your store. While there will be many people who will be put off by advertisements, there are a number of people who will be intrigued by your advertisement and those are the potential customers you will attract to your store. 

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