Thursday, 12 July 2012

Top Tips to Make Your eBay Store Competitive

Competition with other eBay stores is a constant battle if you want your store to be as popular as it could be. However, you don't have to spend a large amount of time and effort to make your eBay store a success.

There are a number of simple actions you can carry out which will allow you to keep your eBay store as competitive as possible. 

  • Detailed item descriptions - The more information you include about a product, the better chance you have of a customer purchasing it. This should include an in depth description of the product. For example, if you are selling a digital camera, you should include how many megapixels the camera has and what features it possesses.

  • Include item specifications - When listing the information include the dimensions, colour and style of the product. For example, if someone is looking to purchase some furniture from your store, it is important that they know they size and colour of your product to allow them to see if it will fit in their home and whether it will compliment other items they own. 

  • High Quality Images - Allowing customers to see the product they are potentially buying is paramount when looking to gain sales. If you are selling a product with no image, it is likely that people will be put off from buying it. When setting up your eBay store you should get some high quality images of your items to entice customers and make your store seem more professional. 

  • Careful Delivery  - If a package from your store arrives at the customer poorly packaged or late, the likelihood is that they will be put off from visiting your store in the future. Remember, a poorly packaged product can make any postal insurance void, meaning it will cost you more money to replace the product. Having a delivery system that allows you to pack items carefully and ship them as soon as possible will always be favourable to the customers. The quicker the customer receives their item, the happier they will be!

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