Showing posts with label retargeting. Show all posts
Showing posts with label retargeting. Show all posts

Friday, 2 November 2012

The importance of retargeting this Christmas

When looking around for the best places to purchase their Christmas presents, many customers don't really know where to go, searching across a number of different ecommerce stores to compare what's on offer and at what price. 

This indecision presents a great opportunity for any online business, whether it's an ecommerce or eBay store, to try and direct the customer towards their site, enticing them to purchase their Christmas presents from their store. While many think retargeting is a way to bring back customers who have purchased from your store in order to turn them into repeat customers, it doesn't just stop there. 

As Christmas shoppers tend to browse online stores well before Christmas gets in full swing, if you sell products that themselves or their family members are interested in, they may have already looked through your site to see what you have on offer. 

Retargeting advertisements then begin to appear within this users Internet browser, advertising similar products that they previously purchased or viewed in your store. While their shopping experience may have been some months earlier, the retargeting adverts remind the user about your store, prompting them to return again to see what other offers you have. 

However, it isn't just enough having the advertisement appear in the browser, you need to create an advertisement that fits in with the current shopping trend. Obviously, as Christmas is approaching, any advertisements you create should be based around around this theme as well as highlighting any offers you are currently running. Also the style of the design should relate to your overall brand image. For example, the colour scheme should not only have Christmas connotations, but should also relate to whatever ecommerce or eBay template design you have on your store.  

Not only will these retargeting ads increase your brand exposure, they will also increase your traffic and hopefully your sales as customers who have previously purchased from you return to buy again and customers who looked at your products months ago also return but this time to make that first time purchase. 

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

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Tuesday, 18 September 2012

Behavioral targeting and why your business needs it

With the vast number of online stores looking to draw customers to their website through cheap products and offers, exploring ways in which you can bring customers to your website is going to make the difference between your store is successful or not. One of the ways to encourage customers to return to your store in order to make a repeat purchase is through behavioral targeting.

There are a number of different types behavioral targeting available for a business which are based on keywords typed in to a search engine, content read by users and websites a person has visited. However, the most important part of behavioral targeting for a business is retargeting. 

How does it work?


When a customer visits your ecommerce store and begins browsing the products you have for sale, the information regarding which products they have looked at is then stored within the data for that particular browser. When this user visits different websites, this is where retargeting kicks in. Even if the website they are viewing has nothing to do with your business or the products you have for sale, your items will still appear within the banners of the site. This will then expose the customer to the products in your store that the user would be interested in. For example, if the customer visited your store and viewed a pair of shoes, the retargeting advertisement will show all other shoes in your store that are similar to the original pair they viewed. This then gives them the option to click on the advert and be taken directly to your website to make a purchase. 

Benefits of retargeting 


There are a number of different reasons why retargeting is an important tool for any business, big or small: 

  • It allows you to increase the reach that your business and products are having. Even if a customer makes a purchase from your store and then never returns or views another advertising promotion you run, they will still become aware of your products through retargeting. 
  • The real benefit for any small business is that it improves your advertising performance by reducing your waste and increasing your ROI. Unlike other advertising methods, retargeting ensures that the customers your adverts appear to will definitely have an interest in what you are selling as they have already previously viewed them. This means that you will have a greater chance of drawing them to your website and will result in a much higher conversion rate than you previously had.
  • Even if a customer decides that they don't wish to purchase an item from your store, the fact that your products have appeared in their browser through rebranding means that they have gained further exposure to your business and products, increasing your brand image.

When running a small business, it can often be difficult to stand out from the rest and draw in the customers you need to keep your business afloat. Retargeting can be an affordable way to not only help increase your brand awareness, but improve your conversion rate by bringing back customers who already have an interest in what you have to sell. 

However, don't just rely on retargeting as your only advertising method. While this is a great way to bring customers back to your store, you must first use other advertising techniques to draw them to your site for the first time. Read 'The complete small business guide to marketing' to find out about other marketing methods you can use to advertise your products to users.
Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html
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