Showing posts with label ebay templates. Show all posts
Showing posts with label ebay templates. Show all posts

Friday, 2 November 2012

The importance of retargeting this Christmas

When looking around for the best places to purchase their Christmas presents, many customers don't really know where to go, searching across a number of different ecommerce stores to compare what's on offer and at what price. 

This indecision presents a great opportunity for any online business, whether it's an ecommerce or eBay store, to try and direct the customer towards their site, enticing them to purchase their Christmas presents from their store. While many think retargeting is a way to bring back customers who have purchased from your store in order to turn them into repeat customers, it doesn't just stop there. 

As Christmas shoppers tend to browse online stores well before Christmas gets in full swing, if you sell products that themselves or their family members are interested in, they may have already looked through your site to see what you have on offer. 

Retargeting advertisements then begin to appear within this users Internet browser, advertising similar products that they previously purchased or viewed in your store. While their shopping experience may have been some months earlier, the retargeting adverts remind the user about your store, prompting them to return again to see what other offers you have. 

However, it isn't just enough having the advertisement appear in the browser, you need to create an advertisement that fits in with the current shopping trend. Obviously, as Christmas is approaching, any advertisements you create should be based around around this theme as well as highlighting any offers you are currently running. Also the style of the design should relate to your overall brand image. For example, the colour scheme should not only have Christmas connotations, but should also relate to whatever ecommerce or eBay template design you have on your store.  

Not only will these retargeting ads increase your brand exposure, they will also increase your traffic and hopefully your sales as customers who have previously purchased from you return to buy again and customers who looked at your products months ago also return but this time to make that first time purchase. 

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

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Monday, 29 October 2012

An alternative to eBay Gallery Plus that will save you money

eBay Gallery Plus works by having a larger zoomed in image when a user moves their cursor over a product image on the search results page. The benefit of this being that a potential customer is able to see the product you have for sale in greater details, enticing them to select your product to purchase. 

However, while you may think this is a good feature, the problem arises in terms of how much it will cost the user. While some of eBay's categories offer this feature as a free addition to their listings, many don't, meaning that more often than not, you will have to pay the $0.75 when you list your product and when you list 1000's of products in your ecommerce store, the costs soon mount up. 

In addition to that, if you have a product that you list in a number of different categories, you will have to pay a fee for eBay Gallery Plus for each category. So for example, if you list a a sports video game, you may decide to have that in the Sports category and the Electronics category, meaning you will need to pay $1.50 to have Gallery Plus added to the listing. 

So what's the alternative?


The ecommerce software we provide here at eSellution is not only free in terms of allowing users to set up their online store, Facebook store, mobile store and integrate it all with their eBay accounts, it also allows users to add products to their ecommerce store and then add them to eBay. This means that as the images are on our servers, you won't be required to any image hosting fees to eBay.

In addition to this, all of our ecommerce templates have the zoom in feature added to all of the products, meaning that when a customer moves their cursor over a product image, they are able to see a bigger zoomed in image of that product. You can also export this ecommerce template on to your eBay store, allowing you to improve your business's professional brand image. 

If you run an ecommerce store selling a number of different products, being able to avoid paying image hosting fees could save you a substantial amount of money each year. Our free ecommerce store and the services it provides all have no monthly fee, no set up costs and no other hidden charges whatsoever.

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Wednesday, 24 October 2012

Ecommerce success starts with the basics

As we always say here at eSellution, helping yourself stand out form the crowd is the most crucial factor in terms of making your ecommerce store a success. In the past few weeks we have looked at ways you can stand out from your rivals through your website design, using free ebay templates, marketing yourself correctly and through the use of social media. However, if you have covered all of these bases, what things can you do to your products themselves in order to give your store that boost it possibly needs?

Basic Information

When you add a product through your ecommerce software, you sometimes overlook giving the basic information the attention it desires in an attempt to get the product listed on your store as soon as possible. Particular emphasis should be placed on the product title and the product description. When inserting a title for the product, it's often tempting to add some descriptive words that you believe make the product sound more appealing to customers. However, this really should be avoided at all costs. You need to think about your title as the phrase someone would type in to a search engine if they were looking to purchase that particular product. Having descriptive words in your title means that although you are sell the product they are looking for, as you title will be different from their search phrase, your product will appear further down search engine results. Your title should be clear, concise and directly to the point. No waffle or other special characters such as stars.

As you can see in the example, taken from one of our client stores, Krystellie Fashion, the title just has to say exactly what the product is and nothing more. Not only will this make your store seem much more professional, it will give you the best chance of achieving as much traffic as possible through search engine queries.

Now the description of your product will be a different length and style depending on the product you are selling. As a rule of thumb, the description should be at least a paragraph, providing the customer with as much information as possible. If you are selling more specialist products such as vehicle parts or industrial equipment, you will need to put more information on as the people who are buying these products from you will be knowledgeable in this field and will want specific information such as dimensions and other specifications. 

Meta Data

Just like your product title, your meta data for your product is the information which is going to help drastically improve your products exposure by having it appear higher in search queries related to your business. Your meta data generally falls within three different sections; meta title, meta description and meta keywords. At a starting point, both your meta title and meta description can just be the same as the basic information you entered for your product as long as the title is concise and to the point. The meta keywords for your product will require more effort on your part. These are keywords and phrases that relate to that product, For example, if the product is a womens summer dress, you may choose to enter "womens dress, summer dress, womens clothing, womens dresses" as your keywords. 

When deciding on which keywords you want to use for your products, you should use a keyword tool to determine how many searches those keywords have recently had. You want to use the keywords with the most searches as these are the ones that will provide you with the most traffic.

Alternate Images

As the old saying goes "a picture paints a thousand words" and your product images are no different. Although you may have included all the information a customer could ever need within the description, a good or a bad image is going to play a much bigger role in whether they decide to buy that product or not. Not only should your images be off a high standard, they should also show the product from different sides. If you have variations of the product, such as colour, you may want to also have images of the different colour variations. The more information you can provide a customer with, the happier they are going to be. 

Once you have got all the basics right for each of the products in your store, you can then look to market these products to customers through your various marketing channels. However, no matter how big your business gets, you need to remember that doing the simple things correctly right from the start is what's going to allow you to keep on having that success. 

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Tuesday, 23 October 2012

A detailed guide to increasing your Christmas sales


With Christmas fast approaching in just over two months, many ecommerce stores are now gearing towards getting ready for the festive period. However, with literally thousands of online stores in the UK alone, what things can you do to help get any many sales as you can this winter?


  • Change your website layout - You might want to think about changing your website design so that it is more geared towards a Winter theme. This will not only get visiting customers in the Christmas spirit, it will let them know that you have a Winter line available for them to purchase. While you may not have a substantial amount to spend in redesigning your ecommerce store, you could use some free ecommerce and eBay templates, such as those we provide here at eSellution. Just remember to change your design back to the old version once the festive period is over. However, if creating a whole new Christmas themed website is just too much effort and too costly, you can just simply look to create a Christmas themed landing page which gives users all the information about any special festive promotions and offers you are running, then redirecting them to your current store.

  • Free delivery - Offering customers free delivery is a great way to provide them with an incentive to purchase from your store. You could offer free delivery on all sales or on total orders over a particular amount, the decision is entirely up to you. Although this would cost you more in terms of having to pay for the shipping yourself, the extra orders the promotion would bring in would make it a profitable endeavour. 

  • Delivery guaranteed before Xmas - When a customer purchases a product from you over the Winter months, 99.9% of the time they are going to want it in time for Christmas Day. If you can't guarantee delivery before Christmas, the likelihood is that the customer isn't going to be interested in purchasing from you. When a customer visits your website, if you can offer guaranteed delivery before Christmas you should state it. You should also state what the cut off date is in terms of when a customer must make a purchase to guarantee delivery before Christmas.

  • Christmas discounts - Just like free delivery, offering discounts on specific products allows you to entice customers to your store. You may decide to add a discount to your most popular products or add it to products that have not sold so well in an attempt to boost sales. Shoppers love a bargain and no matter what products are part of this discounted offer, you will see a traffic and sales increase as a result. 

  • Festive advertisements - You know you now have your Christmas range in stock, customers visiting your store know it, but what about everyone else? To keep users up to date with what's going on in your store, you should create some banners, send out emails and post content on your social media pages to give people all the information they require to bring them to your store in order to make a purchase. 

  • Generous social media offers - Anyone who follows your social media pages are doing so to keep up with any new products, offers or discounts you are currently running. Look to use this to your advantage by rewarding people who are following you and also enticing new users to also follow you. You can do this by placing a discount code on to one of your social media pages which followers can then use when making a purchase from your store. This code could be a free novelty gift, a discount off particular products, free shipping or anything else you wish to add to a service through your ecommerce software. Thus encourages people to visit your site and make a purchase, as well as encouraging new users to follow your social media page in order to find out what this discount code is.

  • Returns Policy - While there is nothing wrong with the quality of your products on sale, as some of these products are bought for people as gifts, you may find that people who receive the gift simply don't like what they have been given or want to exchange it for something else. Having a good returns policy in place will allow people to exchange products for an alternative or get money back in terms of store credit. While this is an inconvenience to you, being flexible for your customers making their experience much more pleasurable and making it more likely that they will return again to make a purchase. 

  • Monitor competitors - With so many different stores all looking to increase their Christmas sales, you should look at what your competitors are doing in terms of what products they are offering and any promotions they might be running. Keeping an eye of what they are doing, allows you to alter your own store so that what you offer is more enticing that your rivals, ensuring that customers decide to purchase from you and not from them.

  • Get your stock levels right - As a busy Christmas period will bring about an increase in traffic and sales, the last thing you want to do is miss out on many of these sales because you haven't got your stock levels right. While for most of the year you should look to make sure you don't have too much left over stock, Christmas is the time of year where you can look to over stock slightly to ensure that you have enough products to complete all orders. If after Christmas has passed you have left over stock, you simply run a New Year sale to help get rid of the leftovers. 

  • Draft in help - More orders means more work for you in being able to process these orders and get them shipped out to customers in time for Christmas. If you run your business on your own, you may have difficulty managing this influx of orders. To help get through the busy period, you can look to draft in some friends or family to give you a helping hand to complete all of your orders and get them all sent out. 

  • Christmas orientated stock - Novelty Christmas stock allows you to take advantage of those hardcore Christmas buyers. This could include small stocking fillers as presents, wrapping paper, Christmas trees and many other items. Unlike stock control for other products in your store, you don't want to over stock these novelty items. While you can still sell these at a discounted price after Xmas, the price you would need to reduce them to in order to actually get the sales would provide very little profit on top of your costs.

  • Offer a gift wrapping service - As the majority of customers will be buying these items as presents, one of the packing services you could offer is a gift wrapping service. This would involve you wrapping it in stylish wrapping paper and possibly placing a bow or customer message on the gift. This is a little extra revenue stream for you as it will only take a short amount of time to gift wrap each product and you can charge an added fee for it.
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Thursday, 6 September 2012

How to get a free ecommerce store

When I write these blog posts, my first thought is always with you the audience. I always look to produce content that is not only readable, but also information and helpful to all. Today is no different. However,  have decided that I must write about that latest goings on here at eSellution, as I truly believe it is something that cannot be missed by anyone.

We at eSellution are constantly on a mission to help all ecommerce stores, big or small, grow to the heights that they are capable of. We believe so much in the great benefits our ecommerce shopping cart provides, that we don't want one single store owner to miss out on it. For this reason, we have decided to give away our software for absolutely nothing. That's right, it is now 100% free!

Now, I know you might read this and think "If it's so good, why is it free?" Well basically, like I said earlier in this post, to us at eSellution, we want as many people as possible to use our ecommerce software and see how it can transform your store. For us, the satisfaction comes in taking that journey with you, helping your store grow, increasing your traffic and most importantly, helping your sales increase. 

Working with many small businesses in the past, we have found that whether you are selling online for the first time or looking to help your online store grow, at times your profit margins can be rather tight. Many people do not have substantial amounts of money to spend on building some extravagant website which can often leave them struggling to keep up with businesses that do have these funds to spend. 

Throughout the world of online selling there is a view that although using ecommerce software can greatly improve your online store, it costs a substantial amount of money to set up and run. We at eSellution want to get rid of this view by giving you our fantastic service, without you having to spend a single penny. There are no set up fees, no monthly costs, no hidden charges. Like I said at the start, eSellution's shopping cart software is now 100% free.

I know there will be many sceptical people out there who, when they hear that something is free automatically ask "what's the catch?" and the answer is there isn't one. When you sign up for eSellution's ecommerce software, you will instantly gain access to a number of different features which include:

  • Selling across multiple channels - We give you an eBay store, Facebook store and mobile store all integrated with your online ecommerce store. What this does is provides you with more places to sell your products which will more importantly result in more sales.
  • Choose from a wide range of templates - When selling online, especially with eBay, having your store stand out from the rest is going to help increase traffic to your store and create your own identity. eSellution's ecommerce software provides you with a wide range of ecommerce and eBay templates to choose from, allowing your store to stand head and shoulders above your rivals. No matter what items your online store sells, there are a number of templates that relate to it perfectly. 
  • Synchronise your stock - When selling your products, it can often be difficult to keep track of how many products have been sold and how many you have remaining. This can often result in you overselling a product, which will not only mean that you miss out on any sales until you get more stock, but it will also damage the public perception of your store. eSellution's stock synchronisation software monitors your stock levels across all of your different selling platforms. When a product is sold on one platform, it instantly updates your total stock levels across all other platforms, making overselling a thing of the past. 
  • List your products in seconds - One of the main problems some store owners have with the various ecommerce software available today, is the difficulty they have in using the interface. We at eSellution have looked to simplify our dashboard, making it easy for anyone to use, no matter what your HTML or coding experience may be. Even if you have never used an online interface before, you will be able to pick it up easily, allowing you to list your products on your store in a matter of seconds. The sooner you are able to get your products up where your customer can see them, the sooner you are going to start making sales. 
  • Friendly support - If you are setting up an online store for the first time, you may find the whole experience rather daunting. We at eSellution are available via phone or email to provide you with any help, advice or assistance you may need when using our ecommerce software. 

If you're looking to set up an online store for the first time, or you have been trading online for a number of years, you should look to give eSellution's ecommerce software a go to see how it helps your business. When every sale matters, the more money you can save yourself in expenses, the more profit you are going to make. When you spend nothing managing your online store through our ecommerce software, you are going to see not only a rise in profits through the reduced costs, but also through the increased traffic and sales that our software will bring.

Even if this blog wasn't produced on behalf of eSellution, I would still write about this amazing offer, that's how much I personally believe it will help your online business.

Sign up for free now and get started: http://www.esellution.co.uk/pricing.html


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Friday, 3 August 2012

eBay Store Owner's Guide to Success

As we have touched on in a number of posts over the last few weeks, competition between online eBay stores is growing evermore fierce by the day. While we have given you a number of great tips to help take your eBay store to the next level, we at eSellution are feeling in a very generous mood, so we've decided to give you a few more. 

Stay Ahead of the Curve


When running an online store, knowing what's ahead before it actually happens is crucial if you are going to help propel your store to the next level. What you don't want to do is run your business from one day to the next and then find that your competitors have gone leaps and bounds ahead of you, by taking advantage of ever-changing seller trends. As we have say in many different posts here at eSellution, the future of all online store sales comes in the form of mobile stores. With around 10 percent of all online store sales made on mobile phones, you really can't afford to overlook the power of having a mobile commerce store. 

You may look at your current sales and think that, as the majority of your sales are currently made through computer terminals rather than mobile phones, your store doesn't need to spend money creating a mobile store. While this could be true at present, it doesn't allow you to stay ahead of the seller curve. Store sales made on mobile devices are only going to get bigger and bigger until we get to the stage where the vast majority of all transactions are carried out on these devices. Looking at how future trends will shift and acting on them now, ensures that you are fully prepared for whatever direction seller trends shift, ensuring you're not struggling to keep up when these changes do occur.  

Quality Service, Quality Products


Now I know when running a small online ecommerce store business, margins can be tight, making it difficult to make a substantial profit at times. However, one thing you should not do is skimp on the quality of your goods and services in order to increase your profit margins. What you should be doing is always looking to have the best quality products, best possible suppliers and efficient, professional staff around you. While you might make a larger profit in the short term with cheaper items and staff, it is the quality of your products and service that is going to give your store long term success. 

Good products at an affordable price, when combined with a friendly and efficient customer service is going to result in happy customers and ones that are going to return to your store time and time again in the future for repeat business.

Keep Track of Your Competitors


With over 400,000 eBay stores in the UK, no matter what category of items you are selling, there is going to be a whole host of other stores all selling the same items. Keeping track and more importantly, staying ahead of these stores is what's going to give your store the best chance of being successful. 

You should look to check your competitors stores on a regular basis, this could be every month or even every week. When viewing a rival store, you should make note of their layout and product pricing and then compare this with your own store. If you find that rival stores are selling the same items as yourself but at a cheaper price, you may need to look at your own pricing structure in order to compete. 

There are two very big reasons behind this. The first is the most important and the most obvious. Why would someone buy a product from your store when they can by exactly the same product somewhere else cheaper? The second is the effect your pricing will have on your eBay search results. When customers search for a product, they generally sort their items by the cheapest price first. Having your items at a higher price than your competitors will result in your products featuring lower on these results. This will most likely result in customers selecting cheaper products higher up the list without ever even seeing your products. 

Engage With Your Customers


As the old saying goes: "The customer is always right." When engaging with your customers, you need to look at every single one of them and treat each of them as though they are essentially royalty. This means engaging regularly with the each customer, keeping them up to date with every stage of the purchase process. This will ensure that they have the most enjoyable buying experience possible. 

Even once the transaction has been completed, look to keep engaging with these customers by sending them information about products and offers through your store's social commerce applications as well as getting opinions about how they found the overall experience. This allows you to not only build up your relationship with your customers, but their feedback also enables you to improve the experience of future customers.



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Thursday, 19 May 2011

How A Memorable Slogan Can Change The Perspective Of Your Business With Its Customers

Businesses everywhere are aware of the vital importance that a slogan adds to the branding of their organisation, as it plays a critical role when creating the overall image of the business helping it cement itself into the psyche of customers and shoppers alike. When creating an eBay Store it is equally as significant and beneficial to your over representation to create and have a lasting slogan that is easy, quick and noticeable.


One must never underestimate the sheer volume of sellers on eBay, and along side creating a memorable logo, eBay templates and ensuring maximum potential through unique products and customer service, a slogan will only ever act as a great motivator when trying to reach full selling potential.


A slogan naturally must contain a few words of impact, something memorable, a punch line as per say that many will remember. Nike's "just do it" is a perfect example, you are basically trying to express what your brand is all about and what it stands for in one simple, concise tagline.


One must understand the difficulties of trying to create a great slogan; companies are forever changing their slogans with new improved ones. A good well designed logo put together with a great slogan can work wonders as an advertising element all on their own, creating a marketing business strategy for success.


Your online business whether that is an ecommerce website or an eBay store, will have been created with the overall concept of the site or eBay templates taken into consideration, colours, product placement, design everything will have been meticulously planned, therefore to bring everything together your brand name, logo and slogan must encompass everything you want to say about your business identity projecting it in a positive light. This will not only strengthen your chances of success but will also help create a total brand image that is easily recognisable, easily referenced and encouraged to grow.


Here are some key points to creating a memorable Slogan –



  • The Brand - Understand what it is you would like your customers to know about you, your business and your products. What is the ethos behind your eBay store, why did you create it, and what do you want it to project? How do you want it to be remembered?

  • Creativity – It is by no means of surprise that we say people today have very short attention spans, therefore by creating slogan that is extremely catchy and that forces its way into viewers minds it will only ever improve the chances of success. Action verbs are a great way to call attention and give your tagline the impact it requires.

  • Benefit – Express the benefits of your product through your slogan, by ensuring it induces your brand uniqueness, and how your service will deliver a different but great experience.

  • Short and Precise – keep it simple, a tagline is just that. It expresses your views and ambitions in 3 -7 words.

  • Believe in it – Trust in your slogan and give it time to develop and create its own identity, don't fall into the trap of consistently changing your tagline as a quick fix.

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Monday, 16 May 2011

The Importance Of High Quality Images To A Successful eBay Store

If you are a business looking to sell products online, it is a proven fact that clear, high quality images will massively improve the chances of selling your products. Whether this is through your ecommerce store or eBay store images will greatly enhance your products by adding a visual element to them, portraying the product more accurately improving the customer's appreciation of the product they are viewing or looking to purchase by highlighting features that might have otherwise been lost in translation. High quality images also improve the overall appeal of your store, ensuring that your eBay design and eBay template are not hindered and maximising your stores full potential.


Providing the customer with an enhanced shopping experience should logically be every eBay stores number one priority, this is simply due to the common fact that a happy customer is not only a buying customer but also one that will most likely return again and again.


Therefore providing them with a multitude of images and options when they are browsing your eBay template or eBay design for products with detailed pictures of the items they are looking at, will enable them to distinguish all the features of the product and allow them to get a better feel for the product itself and enhancing the products appeal. Creating and enhancing every possibility you have of a successful sale. It will also more importantly create a superior viewing and browsing experience.


With this in mind there are some tips for optimising your eBay images:



  • Cameras with Macro Setting – this will allow you to take close up pictures of products that are small and detailed, ensuring no image blur.

  • Tripod – this will aid with stability, guaranteeing a better shot of the product, eliminating the shake.

  • High Resolution Shot – ensure you have the ability to enlarge and zoom images, by taking them in high resolution, eBay require a minimum of 1000 pixels length to allow this feature.

  • Lighting – this is key to any successful shot, use the white balance in order to help you when trying to take accurate colour shots.

  • Multiple angle shots – this will allow you to explain the product better, pointing out details and textures or flaws that may exist with the product, highlighting its best features or ensuring that the customer is aware of any problems with the product itself.

  • Photo editing software – this can aid you by allowing you to edit images and applying any touches that may need adding.


Done correctly this will only ever aid the success of your eBay store , and ensure a harmonised synchronicity between you eBay template or eBay design and your images, maximising and enhancing the customers experience and ensuring maximum potential is reached.

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Friday, 6 May 2011

The Benefits Of Using A Professionally Built eBay Store Design

For many looking to take the next step on eBay by setting up a professional eBay Store, a number of questions may have arisen that you would like clarified. For instance, why bother having one? How will it improve your overall usability? And is it relevant to my eBay activity? What are the benefits of having a professional eBay store? And which platform should I choose?


First an eBay store is very much like owning your very own ecommerce site whereby you offer all your products and services in one handy location, which may or may not be auctioning on eBay. The Store is provided with a unique URL, and all personable information from logos to outlines of your business ethics and policies are at hand, as well as allowing you the opportunity to create your very own eBay templates or eBay store design which aids in letting everyone know that you are a professional business from the moment they visit the store or find a listing.


This aids you by instilling confidence and trust and allows you to generate more sales just by opening doors to those buyers that would generally feel uncertain about buying on eBay. It also allows and encourages repeat business through brand recognition, through great customer service, a happy customer is a customer that will return, this permits you to build a following and encourage others to visit your eBay store.


Increasing your opportunity of success with an eBay template or an eBay store design will only ever help your cause, this is simply due to the fact that the first impression visitors get of your store is usually a lasting one, therefore it is vitally important to ensure that your eBay store reflects and says what you want it to say about you as a brand, setting from the outset a president that incorporate professionalism, trust and value. One must remember that there are many sellers on eBay and therefore a unique design and image is imperative as it helps stand out from competitors. For many customers trust plays a fundamental part in the buying experience therefore making sure your store has all the fundamentals of a trustworthy professional store is essential and a fantastic eBay template or eBay store design will only ever help aid that process.


Many an eBay Store suffer from the same fatal error, a lack of design, care and attention which leads them to reverting back to the eBay template designs offered that are generic, look inexpensive and could end up having a negative effect on searchers. By creating a brand identity through your very own eBay template or eBay store design that is both distinctive and trustworthy you are not only putting your business in positive light, but you are creating an experience whereby visitors are encouraged to develop an interest, return and buy from your eBay store.

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