Showing posts with label shopping cart software. Show all posts
Showing posts with label shopping cart software. Show all posts

Tuesday, 23 October 2012

Top 10 factors that put customers off your store

A survey recently carried out has discovered the top 10 turn offs for customers when visiting an ecommerce store. They were as follows:

  • Site doesn't look secure - Having a website that not only looks secure but actually is as secure as is possibly can be, is vitally important in the long term success of your business. This means having secure servers to protect your customers information and having a secure payment gateway for them to purchase products for you. If any of these aspects aren't secure, it's going to make customers very reluctant to purchase for your store.

  • Bugs and technical issues with the site - Whatever it is, whether it's an ecommerce store or some other website, if a customer comes across a number of bugs when attempting to purchase from your online store, it is going to harm your perception of being a professional business. Again, this will result in you getting less long term and short term sales. 

  • Insufficient images and product information - When a customer looks to purchase a product, before they decide whether to buy it or not, they want to have as much information as they can about the product, allowing them to make a more informed decision. No matter what the product is, it should have a number of images showing the product from different angles as well as displaying all the information they may require such as specification, warranty, delivery options and anything else they may require. Like having an website that doesn't look secure, insufficient details for each product makes your site much less trustworthy.

  • Difficult to use shopping cart - Whether a customer visits your mobile store or ecommerce store, the simpler and easier it is for a customer to buy from your store, the happier they are going to be. If you find that customers are finding your shopping cart difficult to use, why not sign up to our ecommerce software and get a free ecommerce store today. We have developed our shopping cart to ensure it provides not only the best shopping experience possible, but is also easy to use for buyer and seller alike. 

  • Checkout form too long and time consuming - Again, as stated in the last section you need to try and make it as quick as possible for customers to purchase products. As you need their personal details to send out the products or to get in touch with them in the future, you have to have some form of contact information. However, to make it as simple as possible you could choose to have the most basic information such as name, email address, delivery address and credit card details. 

  • Poorly-designed website - Like an unsecured site or one with bugs or a poor shopping cart, the look of your site is an essential part to your business's overall brand image. If your website doesn't look good, it's going to harm your brand image. Again using eSellution as an example, when working with a number of clients every day, we also ensure that their website is of the highest possible standard in all aspects, to maximise the success they can achieve.

  • Slow website - On average, if a customer has to wait more than 3 seconds for a website to load, they are going to grow frustrated and leave the site altogether. You can imagine how many sales this will result in you missing out on if you have a slow loading website. While you want your online store to be appealing to the naked eye, the more images and content you have, the longer it is going to take to load. However, this problem is a lot more prominent in mobile stores as a mobile phone's 3G capabilities aren't as fast as a standard Internet connect. To improve the speed of your site, there are a number of things you can do such as having a cache system the first time a user visits your store, reducing the amount of images you have on your site or changing the format of your images to ones that are smaller in size. 

  • Lack of customer reviews and feedback - The opinions of customers have a huge weighting on whether or not someone decides to purchase from your store, as those using eBay will know all too well. If you have a product on your store which has a number of negative reviews, the likelihood is that your sales for this product will be pretty much non-existent. If you do find that certain products in your store are receiving many negative views, you may want to think about removing that product from your store altogether as it clearly isn't of the standard you want for your business. 

  • Retailer based outside of the UK - As they say, you always feel most comfortable when at home and online shopping is no different. If you are based outside of the UK, customers are going to be more hesitant to purchase from you because of a number of different factors such as time it will take to get to them, added cost in shipping and an added price they would have to pay in terms of the conversion rate. If you find that you are a successful ecommerce store looking to achieve success within the UK, you may need to think about creating a branch within the UK, allowing you to overcome all of these concerns that customers have.

  • Insufficient delivery options - Like all aspects of ecommerce shopping, the more options you provide your customers with, the happier they are going to be. As time is as much a crucial factor as price and quality, customers want the option to receive their goods as soon as possible but at an affordable price. When a customer purchases from your store they should be able to have standard delivery within 5 working day, express delivery within 2-3 working days and next day delivery. If you have all of these delivery options covered then you will find that the majority of your customers will be happy.
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Thursday, 11 October 2012

How to determine the right ecommerce software for your business

When setting up your own online store, selecting the right ecommerce software is vitally important in not only allowing customers to see and purchase your items, but also giving you more free time to focus on making other areas of your business a success. 

However, at the end of the day, for any small business, the important factors are going to be ease of use and cost. Depending on experience, something that it too complicated is going to make it difficult for you to set up your store the way you would like, resulting in you having to constantly get assistance until you become familiar with the software. On top of that, as you may have just recently set up your ecommerce store, you may not have the financial backing to spend a significant amount of money paying to have a website created and ecommerce software integrated into it. 

When deciding what ecommerce software you want to use for your own online store, you need to ensure that the shopping cart software provides you with value for money in terms of it being easy for you to use, no matter what your experience levels are and provides you with all the features you require to make your store a success. 

Working with a number of new and established businesses on a daily basis, we are well aware of the difficulties many new stores face and we have worked effortlessly in both our ecommerce software and support to make every store that joins us a success. 

So if you are looking to set up your own ecommerce store, what are the features you should look for when deciding on what shopping cart software to use? Well a few of a necessities you should be looking for are:

  • An easy to use system - If you are setting up your own ecommerce store for the first time, you don't want to spend hours figuring out how to list your products. You want a system that is easy to use and allows you to literally get all of your products online in minutes. 
  • Mobile store - With around 20% of all online shopping sales made through mobile devices, the importance of having a mobile store is incredibly important. A mobile store allows customers to purchase easier on mobile devices as the buttons are easier for them to click on and the entire checkout process is shorter. 
  • Stock synchronisation - If you have a number of different ecommerce platforms such as ecommerce, Facebook and eBay stores, monitoring your stock levels across all of these platforms can often be difficult. Poorly managed stock can often result in you running out and possibly overselling, meaning the customer purchases a product that you haven't actually got in stock. When deciding on the right ecommerce software for you, you want a package that synchronises all of your stock, meaning that when a sale is made on one platform, it will update the stock levels across all the others. 
  • Social commerce - In terms of marketing your business, for any small ecommerce store, no marketing platform is better than making use of free social media sites such as Facebook and Twitter. While you can create accounts yourself and generate followers, it is important that your shopping cart software has social commerce integration. This means that each of the products in your store has a number of buttons with it that allows customers to share these products across their social media accounts for their friends to see. For any ecommerce store, big or small, this is an incredibly important feature as, it will not only enhance your brand image, it will result in a large proportion of your sales. 

We at eSellution provide all of these features as well as a number of unique ecommerce and eBay templates to help give your ecommerce store a unique and professional look, that will considerably enhance your brand image. On top of that, we also provide out customers with a Facebook store and eBay integration, allowing customers to not only take advantage of this new social commerce platform, but also import and export products between your ecommerce and eBay stores. 

The ecommerce store from eSellution and all of the unique features it provides are completely free, requiring no set fee, monthly fee or any added costs whatsoever. Our dashboard holds all of the features previously mentioned within this post and is incredibly easy to use, providing no previous HTML or coding knowledge. If you are looking to start a new business, break away from eBay or move your current ecommerce store to a more affordable and easier to use platform, sign up now with eSellution and have your store up and running in minutes.

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

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Thursday, 6 September 2012

Develop a brand identity for your business

While the majority of people selling online find they have the most success when selling through their eBay store, they shouldn't overlook the success that branching out to your own ecommerce store could bring. By branching out I don't mean stop selling on eBay. eBay is one of the biggest marketplaces to sell your products online and should always be one of the channels you use to sell. 

Although you may have dedicated customers, a good public image and a very positive seller rating, you are still essentially just one of thousands of other shops all using the eBay marketplace to sell your products. Having your own ecommerce store allows you to break away from the constraints of eBay, create your own individual domain and start creating a totally unique brand identity. 

The more places you have that advertise your products, the more chance you are going to have of attracting customers to your website. However, what puts people off is the cost it requires to set up an ecommerce site as you must first pay for the domain, then pay for an ecommerce company to setup and implement the ecommerce software for you to begin selling through your ecommerce store. As eBay charges much less in terms of fees, many people tend to stick with only their eBay store. 

The key to success for any business comes in developing a brand identity which is done through establishing a presence on social media as well as increasing your sales through channels such as mobile commerce, social commerce, eBay and of course, having your own ecommerce store. It is all of these aspects that will truly allow your business to grow and while you may see great success in selling through just one platform such as eBay, you aren't going to be able to achieve your business's true potential until you begin selling through multiple channels.  While some ecommerce companies do charge substantial fees to use their ecommerce shopping cart software, this isn't the case with all companies. For example, we at eSellution want to try and help every business become successful and understand that some people don't have substantial amounts of money to spend setting up their website. For those people there are a number of free ecommerce platforms, such as ourselves, who can help you set up your ecommerce store and begin branching out across multiple platforms. 

If you are someone looking to expand to an ecommerce store, be sure to check out our free ecommerce software using the link below. 

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How to get a free ecommerce store

When I write these blog posts, my first thought is always with you the audience. I always look to produce content that is not only readable, but also information and helpful to all. Today is no different. However,  have decided that I must write about that latest goings on here at eSellution, as I truly believe it is something that cannot be missed by anyone.

We at eSellution are constantly on a mission to help all ecommerce stores, big or small, grow to the heights that they are capable of. We believe so much in the great benefits our ecommerce shopping cart provides, that we don't want one single store owner to miss out on it. For this reason, we have decided to give away our software for absolutely nothing. That's right, it is now 100% free!

Now, I know you might read this and think "If it's so good, why is it free?" Well basically, like I said earlier in this post, to us at eSellution, we want as many people as possible to use our ecommerce software and see how it can transform your store. For us, the satisfaction comes in taking that journey with you, helping your store grow, increasing your traffic and most importantly, helping your sales increase. 

Working with many small businesses in the past, we have found that whether you are selling online for the first time or looking to help your online store grow, at times your profit margins can be rather tight. Many people do not have substantial amounts of money to spend on building some extravagant website which can often leave them struggling to keep up with businesses that do have these funds to spend. 

Throughout the world of online selling there is a view that although using ecommerce software can greatly improve your online store, it costs a substantial amount of money to set up and run. We at eSellution want to get rid of this view by giving you our fantastic service, without you having to spend a single penny. There are no set up fees, no monthly costs, no hidden charges. Like I said at the start, eSellution's shopping cart software is now 100% free.

I know there will be many sceptical people out there who, when they hear that something is free automatically ask "what's the catch?" and the answer is there isn't one. When you sign up for eSellution's ecommerce software, you will instantly gain access to a number of different features which include:

  • Selling across multiple channels - We give you an eBay store, Facebook store and mobile store all integrated with your online ecommerce store. What this does is provides you with more places to sell your products which will more importantly result in more sales.
  • Choose from a wide range of templates - When selling online, especially with eBay, having your store stand out from the rest is going to help increase traffic to your store and create your own identity. eSellution's ecommerce software provides you with a wide range of ecommerce and eBay templates to choose from, allowing your store to stand head and shoulders above your rivals. No matter what items your online store sells, there are a number of templates that relate to it perfectly. 
  • Synchronise your stock - When selling your products, it can often be difficult to keep track of how many products have been sold and how many you have remaining. This can often result in you overselling a product, which will not only mean that you miss out on any sales until you get more stock, but it will also damage the public perception of your store. eSellution's stock synchronisation software monitors your stock levels across all of your different selling platforms. When a product is sold on one platform, it instantly updates your total stock levels across all other platforms, making overselling a thing of the past. 
  • List your products in seconds - One of the main problems some store owners have with the various ecommerce software available today, is the difficulty they have in using the interface. We at eSellution have looked to simplify our dashboard, making it easy for anyone to use, no matter what your HTML or coding experience may be. Even if you have never used an online interface before, you will be able to pick it up easily, allowing you to list your products on your store in a matter of seconds. The sooner you are able to get your products up where your customer can see them, the sooner you are going to start making sales. 
  • Friendly support - If you are setting up an online store for the first time, you may find the whole experience rather daunting. We at eSellution are available via phone or email to provide you with any help, advice or assistance you may need when using our ecommerce software. 

If you're looking to set up an online store for the first time, or you have been trading online for a number of years, you should look to give eSellution's ecommerce software a go to see how it helps your business. When every sale matters, the more money you can save yourself in expenses, the more profit you are going to make. When you spend nothing managing your online store through our ecommerce software, you are going to see not only a rise in profits through the reduced costs, but also through the increased traffic and sales that our software will bring.

Even if this blog wasn't produced on behalf of eSellution, I would still write about this amazing offer, that's how much I personally believe it will help your online business.

Sign up for free now and get started: http://www.esellution.co.uk/pricing.html


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Wednesday, 22 August 2012

How to find the best shopping cart software for you

Whether your setting up a new online store or have an established store and want to keep track of the latest advancements in ecommerce, finding the right shopping cart software to benefit your business can often be tricky. 

When deciding which ecommerce shopping cart software you wish to use, there are a number of different factors that you need to consider. Each of these factors are as important as each other and it is the combination of all these factors that is going to determine whether the shopping cart software you have come across is right for you and your business.

Price

When it comes down to it, the cost of the shopping cart software is going to play a pivotal role in deciding whether it's right for you. However, what you need to understand when selecting the software for your business is that paying more money doesn't necessarily mean you are going to get a better product. There are a number of ecommerce software companies that have fantastic sales teams, telling you all of the benefits their software could bring your business, making you think that you have to have this software. The trouble is that some of these companies charge substantial set up fees to implement the software and develop your website to a better standard. This can often result in you spending a large amount of your original budget and that's without factoring in the monthly payments you will be required to pay to continually use the software.

If you are a small ecommerce or eBay store, you may find that these costs are just too excessive in comparison with how much traffic you have and the sales you generate, meaning that this shopping cart product isn't for you. However, if you are a large ecommerce business, having thousands of transactions every week, you need to be willing to pay larger amounts to use this software as it will need to be implemented on a much larger scale.

Like I said at the start of this section, more money doesn't always mean better product. There are a number of free and reasonably priced ecommerce shopping cart companies that can provide you with the software without any set up fees. These shopping cart programs are better suited to small or developing ecommerce stores who don't have substantial amounts to spend

Features

It's easy to be wowed by a product's features that make it seem like it's all singing and all dancing, but when deciding on an ecommerce shopping cart it's important to look at what your business needs, rather than what each shopping cart offers. There's no point spending substantial amounts of money setting up a shopping cart for your store when you don't even need half of the features. This is just going to waste money that you could have spent on other areas of your business. If you run a small business you may only need a product that allows you to increase your store's efficiency and enables you to sell over various platforms. 

What I'm saying is don't be taken in by impressive sounding features, stick to exactly what you need. Don't let people tell you what your business needs, you own the business, you work in it everyday, no one knows what your business needs better than you. Obviously if you come across a shopping cart program that doesn't have everything you want, don't compromise, just look elsewhere. 

Contract

An important factor that is often overlooked by many people. They are that impressed by a shopping cart product and how it can help their ecommerce store, that they don't take the time to read the fine print. While you may think it's good at that point in time, 6 months later you may come across a different shopping cart that is better for your business, but, as you are tied in to the contract with the original shopping cart, you must wait a certain period of time before you can leave to sign up with the other company. This means you are spending money on a product that you don't really want. 

Take the time to look at how long the contract for the shopping cart is. Ideally, you should be looking for software that has a no commitment policy. Basically what this means is that if you do find a better product elsewhere, you can leave immediately without having to wait until the end of a specific date.  

One final thing to consider...

What you need to do is look at all of these factors and find a shopping cart product that incorporates all of these. As I've spent this time looking at how to find the right shopping cart software, it would be wrong of me not to mention the software us here at eSellution can provide. 

eSellution's multichannel shopping cart software provides you with the ability to sell your products across eBay, Facebook and on mobile devices, while still being able to keep your ecommerce website. 

Having worked with a number of clients, we have found that the success for a shopping cart comes in the ease of use. Our dashboard requires no previous HTML and coding knowledge, which some other shopping carts do require, you can list your products in seconds, allowing you to set up your store and begin selling in minutes.

Now you may be sitting there thinking "I only run my store across one platform at the moment and that's tricky enough, having three more platforms is just too much work." While this may be true with some shopping carts, it definitely isn't with eSellution. Our software integrates all of your platforms, allowing you to monitor all of your stores and all your stock levels through our dashboard interface. Rather than making it harder, it in fact makes it easier than it previously was running just the one platform. 

In terms of pricing, there is no set up fees or hidden costs. What's more, you can also sign up and see how our product can transform your business with our no commitment trial.

If you are still unsure about eSellution's shopping cart software, feel free to visit our website and see for yourself: Click here for more information 




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Why your business needs a Facebook store

 When setting up on online business, many people tend to overlook the need for a Facebook store as they don't believe that customers will be willing to purchase through social media. While this stance was correct a number of years ago, many customers have now opened up to the idea of buying through Facebook.

While many businesses have a Facebook fan page, telling users about products, sales and containing external links to access their online store, many people can often be hesitant to leave Facebook. Another benefit of having a Facebook store for your business is the ability to take advantage of a customers buying impulse. If a customer comes across a great deal for a product in your store, it perks their interest and makes them want to buy it. The longer the customers goes from coming across the offer to making the purchase, the more this buying impulse fades until eventually they don't want it anymore. Running a Facebook store is similar to having a mobile store in the sense that you need to make the checkout process for both platforms as quick as possible. Allowing customers to buy products through Facebook means that they don't have to spend time travelling from Facebook to your store, they can purchase through Facebook, taking advantage of a customers buying impulse.

With over two-thirds of all Facebook fans, following a business to find out about the latest products and sales, it makes sense to give these customers the option to purchase products instantly through Facebook. 

However, one thing you need to take care of when setting up a Facebook store is that you do not use Facebook credits as the currency customers use when purchasing products. If your Facebook uses Facebook credits it is going to make customers very hesitant to purchase from your store. Essentially how Facebook credits work is that the customer uses their money to purchase Facebook credits and then uses those credits to purchase things across the social media site. Like I said earlier, the key to making your Facebook store a success is a quick checkout process. Using Facebook credits not only delays this process, but also makes your store seem slightly less trustworthy in the eyes of visiting customers.

The more places you sell your products, the more customers and always you are going to generate for your ecommerce store. If you are worried about the added effort that running a Facebook store could entail, there are a number of multichannel shopping cart software platforms that can help you do this with ease. We at eSellution can help you achieve this with our multichannel ecommerce software, enabling you to sell products across Facebook, eBay, through your own ecommerce site and across mobile devices. What's more, you can easily list and manage your products as well as monitor your stock levels with our stock synchronisation features. For more information about how we at eSellution can transform your online business CLICK HERE 

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Wednesday, 15 August 2012

The biggest misconceptions of ecommerce software

When people look to set up their own online store, they explore different directions they can take their business down. One of the paths you can go down is to purchase some ecommerce software to help set up and manage your online store. However, many people tend to be put off by ecommerce software for a number of reasons, some of which are unfounded. 

The general gripe that many people have about all ecommerce software products are very expensive to use, with you having to first pay a large set up fee to create your website and then pay a monthly subscription to actually run the software. While there are a number of ecommerce software providers that do charge a substantial amount to implement the software into your online store, there are also a number of reasonably priced software companies who are looking to help those who have a lot to spend and those who may not have much money to put towards setting up their business. 

We at eSellution are the perfect example of this. We offer affordable ecommerce software that allows you to run your online store across a number of different platforms and synchronise your stock, while still being able to easily manage all aspects of your store. We do all this without charging any set up or add on fees, all we charge is a monthly fee of £49.99. When compared against other ecommerce software companies out there, we are very cheap, while still being able to provide all online stores with a fantastic service that will transform their online store, increasing traffic and sales substantially. 

Now the second myth I'm aiming to bust this afternoon is the myth that all ecommerce software programs require you to know everything there is to know about HTML and coding. Yes it's true, there are a number of packages out there that require you to have some level of coding knowledge to be able to use the software to its fullest potential, but this isn't the case for all ecommerce software packages. Again I am going to use us at eSellution as the perfect example. What we have aimed to do is create a dashboard interface that can be used by anyone no matter what your own personal level of experience may be. The simpler the interface is, the easier it is to use and therefore the more you yourself are going to be able to use it. There is no point spending a large amount of money on a complex ecommerce package which you find difficult to use. You're not only going to struggle to get value for money, but you will most likely have to pay someone to use the software on your behalf. This will mean that you will be spending a lot of money to actually use the product even though there are much cheaper and easier to use alternatives that provide you with the best possibly result for your online store, like us here at eSellution.

When purchasing ecommerce software for your online store, what you need to bear in mind is that expensive software doesn't necessarily mean better software.. What you should be looking to do is find the best software for you and your business by taking into account all of the different factors. The software provide value for money, be easy to use and provide you with all the features you require. 

If you are looking for a great piece of ecommerce software at an affordable piece, you should look at the great benefits eSellution can provide your store with: Click here for more information

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Thursday, 9 August 2012

Maximise your business with multichannel management

A whopping 87% percent of the world's biggest marketing decision makers believe that marketing your online store or business across multichannel platforms will result in a significant increase in sales and profit.  The survey, conducted by an American research and advisory firm, asked 226 organisations in the US, Canada, Germany, Scandinavian countries, Singapore and the UK to analyse the the performance of multichannel marketing in improving an online business. 

Multichannel marketing involves sending out information about your business to both other businesses and customers via email, telephone calls, advertisements, social media and many other channels. What this does is allow you to maximise the potential reach your advertisements can have by exposing them to as many people as possible. However, the main benefit of multichannel marketing comes not in the amount of people you can reach, but how you can tailor your message across each platform to suit the audience in that channel. 

Depending on the platform you are marketing your business across, the message you send out to the audience differs considerably. The whole point of a marketing campaign is to make customers aware of your business and create engagement. If you send out a generic message that fails to engage any user across any marketing channel, while this will increase your store's exposure, it will fail to create any visitors to your store. What you should be looking to do is create a unique message on each platform that will allow you to engage as many customers as possible. For example, if you were looking to advertise your online business through blog posts or editorial pieces, the primary focus will be content. This will mean including as much text based information as you can with little to no pictures whatsoever. Whereas, if you were to advertise your business via a banner ad on a website, you will focus on having appealing visual images with little, but direct information, enticing your audience to click on the link to your store. Depending on the audience you are targeting across each marketing platform, the message you project will differ. Before embarking on various marketing campaigns, you need to ensure that you know what type of marketing appeals best to audiences on that channel and tailor your message to suit this. 

However, when analysing the impact that multiple channels can have on increasing customers and sales for your business, you should also look at how multichannel selling help your business develop, rather than just focussing on multichannel marketing. Selling your product or services across multiple channels in essence means providing more places for customers to purchase from you. The more places you have for customers to access your store, the more people that are going to visit and the more sales you will generate from this. If you are someone who runs an online business on your own, you may think that you don't have enough time in the day to efficiently manage your online store across multiple platforms. However, with the use of ecommerce shopping cart software, you can manage your online business across a number of different platforms easily through a multichannel dashboard, saving you time each day to focus on other areas of your business.

The ecommerce shopping cart software we provide here at eSellution allows you to transform your online store by giving you an eBay store, Facebook store and mobile store all connected to your online store, allowing more customers to view and purchase your products in more places. What this does is drastically increase the exposure your store has and like I said earlier in the article, it is this developed exposure that will culminate in more customers visiting your store and more sales being made. 



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Monday, 6 August 2012

Keep Your Business Running Smoothly While on Holiday

With the summer period in full swing, many people are looking to escape the damp British weather for a holiday away to sunnier climates. For online ecommerce store owners, while a week or two away could be a much needed break from the stresses and strains of work, it is two weeks where you won't be to keep track of customer orders and sales in your store. However, if you do decide to take a trip away, there are ways to ensure that your business doesn't suffer.

Take a laptop with you - I know the whole idea of a holiday is to get away from the stresses of work, but not knowing how your store is doing can be a stress in itself, making it difficult for you to relax. Working on a laptop as you relax by the pool is not only going to annoy the people you are on holiday with, but could lead to your equipment becoming damaged. However, there's nothing stopping you from quickly checking your orders and sales when you have 10 minutes free on an evening. That way you keep yourself in the loop while still being able to enjoy your holiday. 

Clear your workload - The last thing you want to do is return from a relaxing holiday and find that you have mountains of paperwork that you need to complete. Before you go away you should complete all your paperwork, handle all of your correspondences and set up and automated email to go out to customers letting them know when you're going away and when you're returning.

Set up holiday mode - If you are using some online ecommerce shopping cart software to help run your business, many of them now offer a holiday feature designed especially for when you go away. Essentially what this does is places a message on your store to let your customers know that you are away and their orders will be processed and dispatched upon your return. Although customers will still have to wait for you to return from holiday to receive their products, they won't become annoyed thinking that your store is just being incredibly slow in processing and distributing their order. 

Employ someone to run your business - When you are planning to go away, you can look to employ someone to run your store for the week or two that you are away. However, this option does leave you with a number of issues that you must address. When going down this route, you must make sure that the person you choose to run your store is someone you trust. This person will be solely responsible for running your store while your way as well as handling as problems, queries or concerns that crop up while your away. As they are only a temporary worker, any issues that do occur over this period are going to great impact you buy damaging the image of your business that you have spent years creating. Make sure that you are 100% happy that they can not only do the job, but do it well before you employ them for the temporary cover.

After exploring all of the options you may decide that it might just be better for you to not bother with a holiday in order to focus on your business. However, what you must also consider is that if you are stressed and tired from work, your own relationship with your customers may suffer. Regularly taking a break from work allows you to relax, unwind and come back to work feeling refreshed and more willing to meet the needs of all your customers. 

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Monday, 16 July 2012

WIN WIN WIN






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Friday, 13 July 2012

We Need You!

How important are reviews?

Here at eSellution, we constantly strive to provide you with competitor beating service; therefore we love your feedback so we can improve the level of assistance your business gains.  This is why our support team are consistently on-hand to provide guidance and support at every hurdle, to help your company achieve its goals and grow.  You help us, help you!

A recent post by Olery highlighted the importance of reviews to a business.  If you are a satisfied customer we would love to hear why you choose us to be your business's eCommerce software solution! If you have a minute, please support us at Trustpilot, and let the world know how your business has moved into the online world of eCommerce selling.

Thanks in advance, the eSellution team!



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Friday, 6 July 2012

Are you looking to change your current ecommerce software provider?

Are you interested in changing your ecommerce software provider?
• Have you outgrown your existing shopping cart?

• Do you feel disgruntled your existing providers customer service?
• Do your require more control over your online business?


It's time for you to change your software provider and  take your business to the next level

1. The easiest way to change website provider

Currently, there are many providers who offer services such as a shopping cart.  However, the issue with these companies is their software packages are aimed at people with a strong knowledge of technology.  A fussy, confusing dashboard may make sense to a web programmer; but for the business owner who wants to sell online, it can be time-consuming to figure out.

The eSellution dashboard has been developed with the business owner in mind; all of the features are easy to set-up and use. Most of our users will learn the basic features such as designing the website, adding products and processing orders within just a few minutes.

Import your products, customers and orders in one quick function through our eSellution dashboard. Use a .csv or .xml file to import all of your current stores information and change website to us with seamless integration. If you want to keep your current store design we offer a bespoke design service that will be implemented by our professional design team.

2. Get visitors to your website

eSellution has put a major emphasis on marketing your website and getting you visitors. We use online marketing techniques such as an integrated SEO tool that will help your store reach top listings within search engines, for your keywords. You are able to customise meta tags for each page and product, generate an xml sitemap and create rich-keyword content. With these features your online store will be able to achieve good search engine results for your keywords.

3. Free Technical and Customer Support

All of our clients receive free and unlimited technical and customer support. Our clients are able to call, email and chat with our professionally trained technical and customer service advisors. We also have a comprehensive FAQ section to learn about eSellution and how adding a shopping cart can be so simple.

Coming soon to our site will be the online academy, offering weekly videos with hints, tips and guidance to support your business as it grows and develops, and also get to know the business on a more personal level.

4. No Hidden Fees
Our start up fee is now FREE for a month, after this period you simply pay a you flat monthly fee of £49.99, regardless of your business size or type, allowing you to add unlimited products to your dashboard daily.  We do not take any commission on your sales like other ecommerce providers, so if you change website to us, we guarantee that you will receive all profits from your online store.
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Monday, 23 May 2011

Starting an Online Business? - Guide 7 - Advertising The Website

The majority of advertising that an ecommerce solution produces will be performed online although other traditional methods can still impact website visitors. A lot of business that is generated on a website still comes from word of mouth and print advertising, so by having a relevant offline advertising campaign can push potential customers to the website or directly to the shopping cart software. An advertising campaign does not have to take a big slice of your budget if done correctly and used in the right areas. The following areas need to be included in your advertising campaign, both online and offline:

Corporate Identity: All the businesses corporate identity which will include all literature, printed advertisements, business cards and stationery should contain the businesses web address. If the web address is not shown, then people will assume that the business does not have a website. If a special advertisement is made in a magazine or newspaper then a unique web page must be made so the potential customer knows exactly where to go on the ecommerce solution, this web address must be included in advertisement displayed such as ‘mybusiness.com/promotion’.

Create Articles for Internet Publishing: Write about the product or service the business is providing. The internet is now the biggest source of information for people, so by having your articles accepted in online newsletters and publications will essentially be free advertising for the business as the articles will include your business name and web address.

Local Advertising: Radio stations and branded signs can let potential customers know what your business entails and where to find your website. By choosing relevant areas and time slots a business can generate traffic boosts for the advertising campaign.

Networking: Local and National networking events can play a huge part in getting a business recognised. All material that the business person takes with them should incorporate the website address from exhibition stands to business cards.

Seminars: Many businesses now offer to speak about their sector, such as shopping cart software or ecommerce and how they can help businesses. I have spoken to many small business groups, networking groups and trade companies and the feedback has always been positive and generated leads. Most of these groups do not pay for speakers so they always want volunteer speakers. The groups normally book a few months ahead so plan the seminar around relevant topics at that time.

Having a successful advertising campaign that includes your web address on all media is now a necessity for any business that has a website. By including relevant business information in all your advertising will gain the website traffic and potentially sales.
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Thursday, 5 May 2011

The Importance of Mobile commerce and its Shopping cart software

Mobile commerce has recently emerged allowing for a completely new and innovative method to selling. Targeting and allowing consumers to place orders and transactions via WAP, this has opened the door to a whole new generation of buyer.


With the emergence of 3G technology, it is now easier than ever to purchase goods and services via mobile phones. Reserving concert tickets, booking flights or even the purchasing merchandise through your mobile phone are all now a reality of progress. Organisations must rethink their methods of consumer targeting due to social movements and a change in buyer mentality, this change in focus has resulted in an altering of thinking at many organisations, as they realise the importance of staying ahead of competition. Shopping cart software is now readily available and is considered a mainstay in every ecommerce orientated organisational structure. Offering customers an opportunity to add goods to their ecommerce cart instantly and purchasing it directly through the site.


Businesses adhere to two common shopping cart software categories. Licensed Software which is downloaded and installed directly on a web server, meaning the vendor owns the license, allows merchants to host it on any web server that meets requirements, and Hosted service which is never downloaded but supplied by a hosted service provider and paid for on a monthly or annual basis.


Conducting business through hand-held devices is rapidly increasing in popularity due to its wide potential reach and the increase in smart phones allowing for a huge marketing pool that is still very much in its youth. An ecommerce cart that is effective, allowing consumers to purchase directly on their phones has the potential to open up a company's opportunities tenfold. Characteristics such as ubiquity, distribution and flexibility promise excellent marketing potential to any organisation willing to go down that route, opening lucrative new markets for business.


The ease of being able to transact anywhere, at anytime even though promising and attractive, can sometimes be offset by unsatisfying customer experiences, therefore it is essential that organisations ensure their mobile commerce stores are equipped, and enjoy the same values adhered to on their sites. Effective manageable and integrated shopping cart software is as important to an m-commerce store as it is on its counterpart ecommerce site.


Therefore within the realm of m-commerce development, organisations must ensure they don't rush into the market without a plan for managing the mobile customer experience, an effective m-commerce site must equal its ecommerce counterpart, by providing the same customer experience and ecommerce cart or risk losing more business than they gain.

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