Showing posts with label Stock Synchronisation. Show all posts
Showing posts with label Stock Synchronisation. Show all posts

Thursday, 11 October 2012

How to determine the right ecommerce software for your business

When setting up your own online store, selecting the right ecommerce software is vitally important in not only allowing customers to see and purchase your items, but also giving you more free time to focus on making other areas of your business a success. 

However, at the end of the day, for any small business, the important factors are going to be ease of use and cost. Depending on experience, something that it too complicated is going to make it difficult for you to set up your store the way you would like, resulting in you having to constantly get assistance until you become familiar with the software. On top of that, as you may have just recently set up your ecommerce store, you may not have the financial backing to spend a significant amount of money paying to have a website created and ecommerce software integrated into it. 

When deciding what ecommerce software you want to use for your own online store, you need to ensure that the shopping cart software provides you with value for money in terms of it being easy for you to use, no matter what your experience levels are and provides you with all the features you require to make your store a success. 

Working with a number of new and established businesses on a daily basis, we are well aware of the difficulties many new stores face and we have worked effortlessly in both our ecommerce software and support to make every store that joins us a success. 

So if you are looking to set up your own ecommerce store, what are the features you should look for when deciding on what shopping cart software to use? Well a few of a necessities you should be looking for are:

  • An easy to use system - If you are setting up your own ecommerce store for the first time, you don't want to spend hours figuring out how to list your products. You want a system that is easy to use and allows you to literally get all of your products online in minutes. 
  • Mobile store - With around 20% of all online shopping sales made through mobile devices, the importance of having a mobile store is incredibly important. A mobile store allows customers to purchase easier on mobile devices as the buttons are easier for them to click on and the entire checkout process is shorter. 
  • Stock synchronisation - If you have a number of different ecommerce platforms such as ecommerce, Facebook and eBay stores, monitoring your stock levels across all of these platforms can often be difficult. Poorly managed stock can often result in you running out and possibly overselling, meaning the customer purchases a product that you haven't actually got in stock. When deciding on the right ecommerce software for you, you want a package that synchronises all of your stock, meaning that when a sale is made on one platform, it will update the stock levels across all the others. 
  • Social commerce - In terms of marketing your business, for any small ecommerce store, no marketing platform is better than making use of free social media sites such as Facebook and Twitter. While you can create accounts yourself and generate followers, it is important that your shopping cart software has social commerce integration. This means that each of the products in your store has a number of buttons with it that allows customers to share these products across their social media accounts for their friends to see. For any ecommerce store, big or small, this is an incredibly important feature as, it will not only enhance your brand image, it will result in a large proportion of your sales. 

We at eSellution provide all of these features as well as a number of unique ecommerce and eBay templates to help give your ecommerce store a unique and professional look, that will considerably enhance your brand image. On top of that, we also provide out customers with a Facebook store and eBay integration, allowing customers to not only take advantage of this new social commerce platform, but also import and export products between your ecommerce and eBay stores. 

The ecommerce store from eSellution and all of the unique features it provides are completely free, requiring no set fee, monthly fee or any added costs whatsoever. Our dashboard holds all of the features previously mentioned within this post and is incredibly easy to use, providing no previous HTML or coding knowledge. If you are looking to start a new business, break away from eBay or move your current ecommerce store to a more affordable and easier to use platform, sign up now with eSellution and have your store up and running in minutes.

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

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Monday, 17 September 2012

Amazon giving online sellers a helping hand this Christmas

Amazon are looking to help sellers increase sales for their online store by hosting two web seminars within the next two weeks. 

The first seminar will be held on the Wednesday 19th September from 10am to 11am and will look at how you can increase your brand exposure and conversion rate for your ecommerce store through improving your listings. The idea behind the seminar is to try and improve your listing details to make it easier for customers to find your products both on product searches and when browsing the marketplace Internationally. 

The second webinar will be held exactly one week after the first one Wednesday 26th September at the same time and will look at how you can take advantage of the busy Christmas selling period focussing more so on being prepared for the busy customer traffic through monitoring your stock and data through analytics and stock control. The online seminar will also look at some of the problems you may encounter during the festive period and how to overcome them. Check out 'Royal Mail looking to help businesses through the Christmas rush' to get some more information about many of the problems you may experience over the Xmas period.

Over the Christmas period more than any other time of the year, stock control is of the utmost importance. With literally millions of people looking to purchase products online for friends and family, running out of stock during this period is going to result in you missing out on a large number of sales. If you have a number of online selling platforms or are just struggling to keep track of your stock levels, you can use some stock synchronisation software to keep track of all your stock levels across all of your platforms. As we at eSellution are currently offering users a free ecommerce store, you can sign up now with eSellution and get this stock synchronisation for your online stores for free, well in time for the Christmas rush. 

While both of these seminars are aimed at improving your conversion rate through Amazon, the techniques and information you will gain through this seminar can also be applied to all other forms of online selling such as your eBay store or other ecommerce selling platforms.

Register for the web seminars using the links below.

Improve your listing quality to maximise your exposure and conversion: http://go.amazonservices.com/webinar474041344.html

How to maintain a good performance for the Chrismas period and beyond: http://go.amazonservices.com/webinar474041344.html 

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Friday, 24 August 2012

Stock control issues and how to overcome them

When running an online store, the more places you sell your products, the more money you are going to generate for your business. However, managing your business across a number of different platforms can bring about a number of different issues which will affect the ability for your store to run efficiently. The major problem that people find when running a bricks and mortar business, as well as an online store across multiple channels, comes in the ability to effectively manage your stock levels.

As you are selling products in many places simultaneously, you can often find it difficult to keep track of where each product is being sold and how much of each product you have left. If you lose track of how many items you have left in stock, you may end up selling a product online when you don't actually have it is stock to be able to deliver to the customer. This is known as overselling and is one of the major problems in stock management. 

Problems of overselling

While you don't actually lose any products from overselling, you are not making any money either as you are unable to complete an order. Taking someone's money and being unable to then provide them with a product is could possibly give the impression that you are trying to scam the customer out of their money. This will seriously damage your brand image and gain a public perception as being untrustworthy. 

Not only that, if you are unable to fulfil an order, it will force the the customer to visit a rival competitor in order to purchase the product. In future when comparing the quality of service between you and your rival, that customer will then decide to make all future purchases from that competitor.

Solutions to overselling

If you do have a business that is selling across multiple channels and sometimes find managing stock levels difficult, there two solutions you can look to carry out in order to fix this. The first option is to simply hire more people whose sole job is to monitor stock levels. This will mean that they keep track of how much stock is left for each product and order more stock before you run out. This will mean that overselling will never be a problem as your inventory levels will never get low enough for this to be an issue. However, employing someone full time to carry out this task can cost you more than you may be willing to pay to solve this issue. 

The other option would be to purchase some ecommerce software that has a built in stock synchronisation feature. What this feature does is monitor your stock across all of your online platforms and when one product is sold on a particular platform, it updates the total remaining inventory across all of the other platforms. If you run a bricks and mortar store in addition to online platforms, you can also include the inventory in your shop into the software but you may have to enter these numbers manually if you do not have an automated system in your store. 

As we at eSellution have worked with many clients in helping them set up an ecommerce store, we have found that if you are a small business, using ecommerce software to solve this issue going to be the best way to go. It is easy to implement and requires no effort on your part. What's more, it costs substantially less than it would do if you were to employ someone to carry out this task on your behalf.  

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Wednesday, 22 August 2012

Why your business needs a Facebook store

 When setting up on online business, many people tend to overlook the need for a Facebook store as they don't believe that customers will be willing to purchase through social media. While this stance was correct a number of years ago, many customers have now opened up to the idea of buying through Facebook.

While many businesses have a Facebook fan page, telling users about products, sales and containing external links to access their online store, many people can often be hesitant to leave Facebook. Another benefit of having a Facebook store for your business is the ability to take advantage of a customers buying impulse. If a customer comes across a great deal for a product in your store, it perks their interest and makes them want to buy it. The longer the customers goes from coming across the offer to making the purchase, the more this buying impulse fades until eventually they don't want it anymore. Running a Facebook store is similar to having a mobile store in the sense that you need to make the checkout process for both platforms as quick as possible. Allowing customers to buy products through Facebook means that they don't have to spend time travelling from Facebook to your store, they can purchase through Facebook, taking advantage of a customers buying impulse.

With over two-thirds of all Facebook fans, following a business to find out about the latest products and sales, it makes sense to give these customers the option to purchase products instantly through Facebook. 

However, one thing you need to take care of when setting up a Facebook store is that you do not use Facebook credits as the currency customers use when purchasing products. If your Facebook uses Facebook credits it is going to make customers very hesitant to purchase from your store. Essentially how Facebook credits work is that the customer uses their money to purchase Facebook credits and then uses those credits to purchase things across the social media site. Like I said earlier, the key to making your Facebook store a success is a quick checkout process. Using Facebook credits not only delays this process, but also makes your store seem slightly less trustworthy in the eyes of visiting customers.

The more places you sell your products, the more customers and always you are going to generate for your ecommerce store. If you are worried about the added effort that running a Facebook store could entail, there are a number of multichannel shopping cart software platforms that can help you do this with ease. We at eSellution can help you achieve this with our multichannel ecommerce software, enabling you to sell products across Facebook, eBay, through your own ecommerce site and across mobile devices. What's more, you can easily list and manage your products as well as monitor your stock levels with our stock synchronisation features. For more information about how we at eSellution can transform your online business CLICK HERE 

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Monday, 6 August 2012

Stock control issues and how to stop them occuring

When managing a small ecommerce business, stock level management is of vital importance. This is because every item you have signifies profit for your business. If you are a recently formed business, or your profit margins are currently rather tight, the profit from just one product can determine whether your figures are in the black or the red for that month.

The high value placed on your items underlines the importance in having good stock management. If you have a business that sells items in a high street store and online across various ecommerce platforms, you may find it difficult to actually keep track of much stock you have left. This is one of the main stock control issues for any business as, if you don't keep track of exactly how much stock you have left, you may find yourself overselling a product.

Overselling means essentially what you are doing is still selling a product to customers despite already running out of stock. This will cause two rather large issues for your business. Firstly, overselling a product is going to mean not only will you miss out on being able to fulfil that particular order, you will also be unable to complete all future orders for that product until you have received more stock. Secondly, if a customer purchases an item only to be then told that they actually can't have it because there is no stock left, despite receiving no notification when they originally purchased the item, that customer is going to grow annoyed with the business and is likely to leave your store to purchase the item from somewhere else.

Poor stock control seriously tarnishes the reputation of a business.  Particularly with online ecommerce stores, the key to success relies on creating a reliable and trustworthy image with your customers. If your store is unable to fulfil basic orders due to poor stock management, it's going to damage this image right from the start and will most likely result in you losing future customers. 

How to solve stock control issues


If you find that you are struggling to keep track of which items are selling where and how much stock you have left, the best option for you would be to purchase some stock synchronisation software for your business. What this essentially does is monitor your current stock levels across all of your sales platforms, so  when one product is sold on a particular platform, your remaining stock levels are then updated across the rest of the platforms. This instant update in stock levels will mean that once an items stock does run out, all of your platforms will notify customers that this item is currently unavailable. However, as a business owner you should never let your stock levels get to that stage. As the stock synchronisation software will allow you to instantly see how much stock you have remaining, you now need to be looking ahead to see when your business will run out of stock. This will allow you to order more stock before you do run out so that once the stock levels do get low, more stock will arrive to replenish your numbers. This way you allow your business to keep selling products, keeping your customers happy with your store. Everyone wins!


Related Posts

Improve Business Efficiency with Data Analytics: http://esellution.blogspot.co.uk/2012/08/stop-your-business-becoming.html
Guest Checkouts to Increase Your Conversion Rate: http://esellution.blogspot.co.uk/2012/07/guest-checkouts-to-increase-your.html


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Monday, 9 July 2012

eSellution Services - Manage Your Stores Inventory and Statistics

Statistical Information and Analytics

Inventory reports available with eSellution to manage and analyse your business

Serious online businesses need serious analysis.  After the initial start-up up of your online business it is vital that you are able to analyse all activity to measure success levels, and sustain control of operations as your business grows in terms of size and product portfolios. 

Choose a business you can trust to manage your ecommerce store’s analytics and statistical information.  eSellution provides inventory to sales forecasts, a collection of statistical data that will fulfil even the largest of companies; a list of services which are all offered as part of our £49.99 monthly package.

See below for further insight into what we offer and a peak at our professional and easy-to-use dashboard.

1)  View most purchased products
You are also able to track which platform they are sold from via the dashboard.

2) Best Sellers

3) Stock Synchronisation
Our system implements accurate control of your stock; meaning no products are
oversold, and saving you time and effort

4) Product Inventory Reports

5) Customer inventory reports

6) Export to Microsoft Excel
All reports can be exported to Excel for additional data processing.


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