Showing posts with label Paypal. Show all posts
Showing posts with label Paypal. Show all posts

Friday, 2 November 2012

eBay and Paypal supporting Hurricane Sandy victims

After Hurricane Sandy brought untold damage to the eastern coast of the United States, killing over 50 people in the US alone in the last week and over 130 people in total. To try and help these people who have had their lives turned upside down by the disaster, eBay Giving Works and Paypal have teamed up to try and provide some relief to the victims. 

eBay have launched their own Hurricane Sandy site and Paypal have started a disaster relief campaign, both allowing users to pledge a donation to go towards the relief efforts. Like many donation efforts that eBay have run in the past, online sellers can pledge a percentage of a sold item anywhere from 10% to 100%. 

Currently over 1,900 sellers have pledged a donation to the relief effort through the sale of over 18,000 items. 

Paypal's Hurricane Sandy relief site allows users to pledge donations to one of four different organisations; American Red Cross, The Humane Society, Team Rubicon and The Salvation Army. Paypal are also waiving any fees they usually charge on a donation pledged by any user.

Wednesday, 17 October 2012

How to stop your business being the victim of a buyer scam

When running an an online business there are a number of different issues you must address such as choosing the right ecommerce software, setting up the correct website and logo, having the right products in your store as well as also ensuring you have the best delivery service for your store. 

As your ecommerce store gets up and running, your aim is to provide your customers with the best possible shopping experience you can. While all of your efforts may be good natured, you will find that some of your customers will look to take advantage of this good nature for their own gain. Due to this reason, we here at eSellution, advise any business we work with to make sure that they have some sort of tracked delivery method for all of their orders.  

While not having some form of recorded delivery will mean that it will cost you less to deliver a product to the customer, the problems begin to arise when one of the customers claims that they haven't received their order. Although some of these may not have actually received their order, a lot will have got their order and will simply be doing this to try and take advantage of the fact you have no tracked delivery method in place. What would then happen is that if for example the payment was made through Paypal on your eBay or ecommerce store, the customer would say to Paypal that they have not received their order and as you have no way to prove that your product was delivered to the customer's address, Paypal would give the customer his money back. This will leave you with one less product in your inventory and no money for it.

If you did have a tracked delivery service, when the customer made the claim that they never received their order, you would have proof that their product reached the customer at their address at a specific date or time. This essentially leaves the customer's claim without a leg to stand on, preventing Paypal from returning their payment to them. As you can see, while it will cost you more to use tracked delivery as opposed to a standard delivery method, it will save you a lot of money in the long run. 

Having this method ensures you are not wasting time having a great ecommerce or eBay templates, fantastic products and a great service, only for someone to come along and essentially try and steal money from you.

Another scam you should also look for is customers selecting a domestic shipping service despite having a delivery address that is abroad. What they are essentially trying to do is avoid paying International shipping charges. Unlike the previous scam, there is nothing you can do to protect yourself. It is just a case of being vigilant and checking that the delivery method is correct before shipping the product out. Once the product has been sent out there is nothing you can do and it  

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html

Thursday, 4 October 2012

Paypal's mobile marketing mission

With mobile commerce becoming an increasingly popular platform for customers to purchase goods online, many ecommerce stores have now begun attempting to take advantage of this platform to the fullest, not only by having a mobile version of their online store, but also by using every mobile marketing technique that is available to them.

Payments business Paypal have announced two new mobile marketing techniques for the medium called GeoMetrics and GeoAudience. 

GeoMetrics allows an ecommerce store to compare the success of their various mobile marketing campaigns based on the different geographical locations. This allows a business to see specifically where customers are geographically when they engage with your store's brand. This means that if you find you have a number of customers who are engaging with your brand in one specific geographical location, you may decide to input more marketing resources to this location in order to take further advantage of this growth in mobile engagement. The more information you can be given regarding success and interaction of each of your mobile marketing campaigns, the better your performance will be, as you will be able to tailor your tactics to create the highest level of engagement that you possibly can. 

GeoAudience uses both the online and offline data which has been gathered to allow you to leverage one specific geographical location in order to get the best possible results in terms of engagement and sales for your online store. The feature allows you to either target a specific audience group which may be interested in the products you have to sell or you can focus on targeting a specific group of people who will be in a specific geographical location at a specific time of day, such as people leaving a football stadium at 5pm on a Saturday afternoon. 

The idea behind these two features is to not only provide the business owner with more statistical information to make a successful mobile marketing campaign, but also allows you to tailor your content in a way that will engage and appeal to specific customer groups, allowing businesses to establish those initial relationships that will bring customers to your store, turn them into a buy and then hopefully continue that engagement by having them become repeat buyers in the future. 

If you are a small business who doesn't have the funds required to just give different mobile marketing techniques a go and see how they do, it may be worth having a look at these services to see how you may be able to get a better ROI for your business's marketing campaigns.

Thursday, 13 September 2012

How to stop people leaving your site

When a customer visits your online store, there are a number of things which can cause them to gain a negative impression of your site, resulting in them leaving your store to go elsewhere.

Website Layout


As the main page of your store is most likely the first part of your site a customer lands on, it is important to make a good first impression. You want to have a site that has a clear layout and allows customers to easily see the different item categories you have on your site, showing a visitor how easily they can navigate to different sections of your site. You should look to avoid having all of your items on main page for customers to view. This just makes your website seemed cluttered and is a bit of a turn off.  However, you could have a small selection of products on your main page, showing the most popular items that your store has for sale. 

Easy Maneuverability 


When a customer visits your store in order to make a purchase, the easier you can make the whole experience for them, the happier they are going to be. The more pages a customer has to go through in order to complete the purchasing procedure, the more annoyed they are going to get. While many people say that the key to mobile commerce success is making the process as quick as possible, the same applies to your online site. One of the factors that affects this maneuverability is the ability for your website to load up in different browsers. Depending on the browser your customer uses, the appearance of your store may differ slightly, resulting in images and other content appearing distorted. Read our earlier post (Your browser is more important than you think when selling online) for more information on how to try and combat this issue.

Speed


It isn't just the speed of the checkout process that needs to be right to keep your customer happy, the time in which it takes the pages themselves actually load up is a crucial factor. Both on your online store and mobile store, if a web page takes too long to load up, the likelihood is that the customer is going to decide to abandon your store and try somewhere else. The general consensus is that for a customer to be happy with a page's loading time, the page needs to completely load up within three seconds. If you have done tests on your own page and have found that your pages take longer than this, one of the easiest ways to try and fix this is simply to reduce the number of images you have on a particular page. The more images you have on your page, the bigger it is, so the longer it is going to take to load. However, if you run an online store, your images are what's going to entice customers to make a purchase, so reducing the number of images you have may just not be possible. If this is the case then you should look to change your image files to GIF files as they are the smallest type of image file and will load up the quickest. You should avoid using PNG files and bitmap as these are the biggest types of image files and will result in a significantly increased loading time.

Another option would be to enable PHP caching on your site. Essentially what this does is save all of the information such as the data and images, when a person first visits the site, for retrieval at a later date. What this means is that when a customer visits your store for the second time, it will simply load up all the data which was previously saved, making the website load up much quicker. 

Provide As Much Choice As Possible


The more options you can provide a customer with, the happier they will be. This applies not only to the products you have for sale in terms of colour and size, but also payment and delivery options a customer can select. This variety in choice is going to allow you to attract as many customers as possible to your website and help you achieve the maximum amount of sales. While it may cost you more in terms of using more delivery options, the extra sales it will generate will result in you still achieving a greater profit. The same attitude should apply when selecting the payment methods your online store will provide. While many people tend to use Paypal in order to purchase products online, you should still give them the option to pay by other forms such as credit card, Sagepay and all other forms of online and merchant payment methods.

Provide Some Form of Security 


If a customer visits your ecommerce store and finds that there isn't adequate security to protect both their login and payment details, customers are going to be very reluctant to purchase from your store. When setting up an ecommerce store you should look get some form of hosting security. This means that all of your emails and other data within your store will be protected from any external attack. The next step would then be to  get yourself some form of payment gateway which will allow your customers to make a secure payment. When a customer makes a purchase, they enter the payment details, such as their credit card information, their details are then transferred to the online gateway to be processed and send to the buyer's bank to get authorisation for the payment. When approved, the cost of the product would then be debited from the users account in order to complete the payment process. Using a gateway allows you to ensure that this transaction is kept as secure as possible.

Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html


Monday, 20 August 2012

eBay's biggest scams you should watch out for

While there are a number of online buyers and sellers who provide are honest, looking to make the buying and selling experience enjoyable for all parties involved, there is a small minority of people who will look to essentially cheat people out of their hard earned cash.

Here are some of the more regular scams seen on eBay that you should be on the look out for:

Fake Bidding


Although there are some people who see this as harmless, it is one of the more popular scams and something eBay has taken great steps to prevent. Basically fake bidding is when the seller artificially raises the current bid on their item by using a dummy account or having their friends bid on the item. This gives the buyer the impression that the item is more popular than it actually is, making them purchase the item at a greater cost.

Fake Items


Pretty much what it says on the tin. This is when a seller advertises a brand product they have for sale, which is in fact a cheap knock off, leaving you with a poorly created replica that you have paid well over the odds for. If you find an item that you like the look of, carry out research to check if the item is a fake. Check out the price of competitors and if you find that the item from this one seller is substantially lower than the retail price or price that other sellers are charging, it is a good indication that this item is most likely fake.

Fabricated Feedback


As we all know, the greater levels of feedback a seller has, the more trustworthy the seem, meaning the more likely we will use them to purchase items. However, technology has come a long way in the last few years and some of these great seller feedback ratings aren't what they seem. There is software out there that people can use to create a number of fake accounts to then generate feedback on that one particular seller account. The number of dummy accounts they can have do this is staggering, meaning a seller can generate a great seller rating in a very short space of time without actually carrying out any transactions. 

Alternate shipping locations


A buyer will purchase your item, in this case they are usually electronic goods, and then contact the seller to inform them that although they live in the UK, they would like the item to be shipped to another country. The usual reason for this is that they claim to have a relative or friend living abroad who they wish to purchase the item for as a gift. The buyer will then encourage the seller to send the product before they receive payment, following on from the previous example, by suggesting that it needs to be sent straight away to arrive in time for the relatives birthday. Once this item has then been shipped out to that country it will be gone, the seller will never hear from the buyer again and definitely won't ever receive their money. To avoid this you could either not ship abroad or not send out an item until you have received payment. If you do decide to send out a product before payment is received, make sure that the buyer is someone you trust and that you have adequate security in place to protect you in case they then don't pay.

Lost in transit


You find an item on eBay that looks perfect, just what you were looking for and really cheap. You think you have found a little gem of a deal. You pay for your product and eagerly await delivery. A few days pass and you still haven't received your item. You contact the seller to query why you haven't got it and they inform you that it was sent out and must have been lost in the post. The fact of the matter is that most likely your item was never sent out in the first place. They simply took your money without actually having a product to sell. Keep track of that sellers account to see if they then place that auction back up for other people to bid on. If this does occur you then need to contact eBay to resolve the issue. However, bear in mind that not all sellers are like this and some items do genuinely get lost in the post. If an item really does get lost in the post, a seller must wait 15 days after shipping the item to see if you receive it before they can make the necessary arrangements to refund you or replace the item. 

Paypal chargeback


While the "lost in transit" section above looks at a scam sellers can play on buyers, this is the other way round. A seller sends out a product to a buyer and then after the required 15 day period the buyer claims that they never received the product, meaning that Paypal refund the money to the buyer. All the while, they did actually receive the item, meaning that you the seller have lost an item and didn't get paid a single penny for it. To avoid this you must ensure that all of your items are sent out to buyers through some form of tracked delivery service. This means you can prove exactly when the person received the item, leaving them with no leg to stand on when claiming a refund. While tracked delivery costs you more than the untracked option, it will save you a lot of money in the future as you will no longer be a victim of these kind of scams.

Ballooned delivery fee


You find an item that looks great and what's more, is really cheap. Suddenly excited that you have found such a great deal, you purchase the item as soon as you can. After purchasing the item, you realise that the item has a significantly inflated delivery fee which you earlier missed in all the excitement of finding the "cheap" item. The easy way to avoid this is to simply take your time. Read through every aspect of the product, how much it costs and how much the delivery charges are, all before you make the purchase. This will ensure that you are not surprised when you have to pay a huge delivery fee for an item. 


Wednesday, 15 August 2012

eBay Thrown in to Anarchy

Earlier this week, many eBay stores were brought to a stand still as sellers reported numerous glitches and issues on the eBay website, making it almost impossible for them to run their store.

Some of the many problems customers were reporting, included:

  • Changes in Top Seller rating
  • Missing email notifications from eBay and Paypal
  • Photographs missing from listings
  • Missing item specifications

It is believed that these problems will harm eBay, not only in the amount of revenue they generate, but also their overall public image.

This isn't the first time problems have occurred on the marketplace and while you think a platform with over 100 million active stores is bound to have some problems from time to time, one seller shouldn't be able to see the details of another seller through their dashboard interface, which one seller claimed happened to them. These problems have resulted in some store owners becoming annoyed, preferring to leave eBay to go in search of another platform to run their online stores


While the problems were being fixed, many sellers were told not to list any products from anywhere between 24 hours to six days. Although this doesn't seem like very long at all when you look at the bigger picture, this is a time frame where your store competitors maybe selling products that you can't even list, possibly resulting in you losing future business from that customer.

This couldn't have happened at a worse time for eBay sellers as it is right smack in the middle of an eBay promotion that allows sellers to add 5,000 free listings in the fixed price format between the 8th and 18th of this month. 

All this comes in the wake of eBay achieving a record increase of fixed price sales by over 33% through July in comparison to the previous year. Ironic, huh?

eBay conditioning minors to be future buyers?

eBay are seemingly looking to increase the number of customers using eBay by possibly giving the chance for people under the age of 18 to start buying from eBay stores.

Devin Wenig, eBay's president of global marketplaces stated in a recent interview with the Wall Street Journal that young people were very much a part of their future marketing plans, but they would not allow minors to simply purchase products on their own: 

"We're definitely looking at ways to legitimately bring younger people in...we wouldn't allow a 15-year-old unfettered access to the site. We would want a parent, an adult, as a ride-along."

Having minors purchase items on eBay would seemingly fit in with the current guidelines set by eBay's payment company, Paypal, who allow people as young as 13 to obtain a Paypal debit card if they have consent from their parents.

While the plans are very much in the initial phase, it is believed that eBay could start allowing minors to sign up to their site within 9 months. 

Allowing young people purchase items on eBay would seemingly open up an entirely new market for online sellers, enabling them to focus on marketing their products to this demographic.However, people from the age of 13 may not have the financial means to purchase various items from eBay. This could result in a minor purchasing an item from an online store, only for the seller to then find that the individual does not have the required funds to complete the transaction. 

Some of eBays's community members have spoken out through forums and comments at their dismay of these announcements, stating that this is just a way for eBay to condition people at a young age to buy from eBay. What this does is essentially get people using eBay from an early age to create familiarity by which these individuals will constantly use eBay to purchase items throughout their adult lives. 

While some people believe that young people shouldn't be able to purchase on eBay as it allows eBay sellers to take advantage of a demographic who can be easily influenced by current trends and fads, others believe that it is a good way to help improve security for young individuals, be reducing their anonymity. It is a general understanding that while eBay currently do not let minors purchase from their site, there are a number of young people who are regularly purchasing from the online marketplace via their parents accounts and through mobile devices. Recognising young people as valued buyers would put more security in place to ensure that they are treated as fairly as other buyers, with buyer protection measures in place 

Despite the fact many people are now questioning eBay's ethics behind the idea, the Californian company would not be the first to tailor their content to minors, as social media site Facebook has explored allowing people as young as 12 to sign up to their site in the past.