Showing posts with label RedLaser. Show all posts
Showing posts with label RedLaser. Show all posts

Monday, 22 October 2012

The best mobile shopping applications for buyers and sellers

With the face of ecommerce ever changing and moving more towards mobile commerce each year, it is important as an online business that you make your online store as mobile accessible as possible in order to achieve the highest possible sales. Whether you're a seller or a buyer, it's important that you are constantly using the most popular shopping applications to not only find the best value products around, but also see how your ecommerce store is ranking in comparison to your competitors. 

RedLaser

A shopping application developed by eBay that allows you to find stores within your local area that have the products you are looking to buy, as well as then searching online to compare prices with other online stores in order to find the customer the best possible deal. The feature also boasts a review system that allows people to look at what other people think about a particular product, influencing the customer's decision as whether to make a purchase or not. 

However, the most impressive aspect of the application comes in it's barcode scanner. If you are out shopping or have a product at home you would like to replace, you simply scan the barcode using the app and it will then search the local area and online to find that product. 

ShopSavvy

One of the more popular shopping application that allows users to not only search for products and deals, but also add details and images of products they have come across. For a business owner, this is a good way to increase your brand awareness by adding your products for users of the application to come across and purchase. 

Google Shopper 

An application developed by online giants Google that also allows you to scan products, search online and find other local outlets within a geographical location. The application also allows users to search for products through voice commands and also has a daily offers section that provides users a list of all offers which are available at particular outlets. For online sellers, the application can also help develop your social commerce by offering a feature that allows users to share product details with their friends. 

Each of these applications is a great way for customers to not only come across your online store, but also allow you to keep an eye on your competitors and see how your store falls within public standing. However, to truly achieve success within this field, you must ensure that your online store is fully optimised for mobile devices. If you have yet to create a mobile version of your ecommerce store, you can get one for free from us here at eSellution. 


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Tuesday, 18 September 2012

eBay application keeps buyers informed

eBay have released an update for their mobile app, RedLaser, allowing shoppers to gain more information about a particular offline store they are visiting as well as offers running in some online stores. 

Using GPS in the users phone, the application can locate which store you are in and then proceed to give you more information about what products are available to purchase from that store. However, it isn't just a list of products that the application provides, it will also give users all the details they need regarding any promotions or discounts that are in the store, any delivery charges they may be required to pay and also details regarding product warranties.

While this may seem like a beneficial application for offline shopping, it can also help boost an online store's mobile commerce. When a customer visits a local store and finds out about all the products that are available for sale, they may provide that the store does not have the product they were looking for or that it's too expensive. Generally, the next step for most shoppers will be to use the app in order to try and find a cheaper online alternative. If you run an eBay store that offers the product they require at a reasonable price, there is a good chance that the user may visit your store and purchase the product from you.

In any eBay store, customer reviews are important in achieving sales, and the app is no different. The feature allows customers to leave feedback on a specific products and stores, allowing future buyers to make a more informed decision when deciding whether to buy a product or not. If you sell products that have received good reviews, it is more likely that more customers will feel more customers will feel comfortable in buying the product.

Another feature of the application is to increase the sales for some businesses by offering added marketing through the suggested items feature. How this works is that the application looks at all of the products you have recently viewed and then provides you with a list of similar products that you may also be interested in. What this means is that if a user is interested in products related to what your ecommerce store offers, there is a chance that they would become aware of your store based on your products appearing on the suggested list.

The application is free to download on iPhone and will soon be available on android.



Get your free ecommerce store now: http://www.esellution.co.uk/pricing.html
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