Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Monday, 3 September 2012

Boost your business with hashtags

If you are someone who uses Twitter in order to promote content produced by your online business such as blog posts and advertising Tweets, you can increase the audience for your content with the use of hashtags.

Hashtags allow you to group your content to a specific category, meaning that when a Twitter user searches for a category, if your Tweet has that searched for hashtag within it, your Tweet will be displayed to them no matter where they are in the world, whether they are following you or not.

If you are a small online store or an ecommerce business looking to advertise your brand to a wide audience, hashtags are a great way to get your content seen by people who you may not have been able to reach through other marketing methods. What's more, the fact that these people are using this hashtag means that they may already be interested in the various products or service your business provides.

There is no limit on what you can have as a hashtag. However, you need to remember that if the hashtag is really obscure, the likelihood is that no one else will be using it, which means that no one will see your Tweet through the hashtag. A good place to start when selecting hashtags for your Tweets, is to simply use that hashtag that relates to what it is your ecommerce store sells. For example, if you sell electronic goods, use the hashtag "#electronics" on your Tweets.

There are a number of other popular hashtags that small businesses should look to use to help improve their identity and gain followers. These hashtags include "#ecommerce," "#SMEs" and "#business." These hastags are generally popular and will result in people outside your followers being able to see your related tweets.

eSellution: www.eSellution.co.uk

http://esellution.blogspot.co.uk/2012/08/move-your-images-up-rankings.html 
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Wednesday, 22 August 2012

Create a personal brand to develop your ecommerce business

Many businesses spend time and money looking to create a brand for their online business. However, some businesses find success in creating a brand image for a single person within the business rather than the business as a whole.

The best example of this would be through the social networking site, Twitter. Many brands such as Google, Microsoft and Twitter themselves, have members of staff who achieve a substantial amounts of followers, becoming a brand in their own right. While many of these people do get followed because they work for these large brands, you can use this concept to help great a personal brand for yourself, which in turn will help boost your business's exposure.

So how do you go about this? Well basically what you have to do is get yourself out there and interact with people on a number of different platforms. This means creating an account on every social media site you can think of and begin producing content, interacting with users and generating followers. This should be a personal account, not an account that you as part of your company's social commerce campaign. The key to success with this is to not sound like you are trying to sell them anything, you need to just be like anyone else who users Twitter, post personal updates as well as informative content.  Once you have built up this rapport with your audience, you can then begin to provide them with extra information regarding your business which then encourages them to transform from a simple social media follower to a valued customer.

Another way to develop this personal brand is through creating blogs and article content that relates to your business. This means that as more people read your articles, they will begin to come familiar with your writing style and content, making them interested in future blog posts. However, isn't just about producing the content and then leaving it alone for people to read. Like social media, you need to actively engage with your audience. When someone posts a comment on one of your blog posts, you should reply either with thanks or a response to try and generate some sort of debate.

While online networking is a very important part of helping create a personal brand, you shouldn't overlook the benefits of offline networking. Attending events, functions, trade shows and other events will allow people to interact with you on a personal level while being able to hear you speak on a personal level. This will all people to see that you are an expect with your particular field, meaning they will then call upon you or your business in future for any insight. This will give you a great opportunity to turn these people from individuals who are interested in what you have to say, to people who you can pitch your products and services to and hopefully turn them into customers.

Creating a personal brand for your business gives your a business a face and makes you seem much more approachable to your customers. Having a regular point of contact through social media and blog content also makes you seem much more trustworthy and you are not just some faceless business who could disappear over night. There are many benefits to creating a personal identity and they shouldn't be overlooked when looking to increase your ecommerce store's exposure.


eSellution: www.eSellution.co.uk

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Thursday, 16 August 2012

Advertise your products beyond eBay

When you are selling products on your eBay store, the more people who are able to see the products you have for sale, the more likely they are going to be sold.

eBay sellers can have their products appear on Google product search results, allowing you to open up your online store to a whole new customer base, who don't necessarily use eBay on a regular basis. However, to do this you must have a number of clear identifiers on each of your products for Google to list them. Depending on what type of products your online store sells, the identifiers you have to use will differ.

If you run a store that is categorised as either: Home & Garden, Toys & Hobbies, Sporting Goods, Business & Industrial, Babies or Electronics, you must have two of these identifiers labelled on your products: 

  • Manufacturer Part Number
  • Global Trade Item Number
  • Brand

When running a clothing or accessory store, your items are going to have many more variables than some of the categories which were earlier listed. For this reason, to list your products on Google, you must have all of the following identifiers labelled on your products:

  • Brand
  • Gender
  • Age Group
  • Size
  • Colour

If your products do not meet the total number of identifiers required, based on what type of products you sell, your products will not appear on Google search results.

With the majority of people using Google as their primary search engine to look for various products, having your items appear on this platform will substantially increase not only the number of people who can see your products, but also, traffic to your store and the eventual sales that your business will achieve.

Carrying out these tasks to have your products appear in Google search results should be a no brainer. The clear benefits it provides make it a great platform to advertise your products on. Not only that, your competitors will also see the great benefits advertising on Google can provide. For this reason you must make sure you list your products on this search engine to, at the very least, ensure your rivals do not move ahead of your online store by having a large audience base to advertise their products to. 


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Tuesday, 14 August 2012

Top social media sites that you may never have heard of

We all know by now that when running an online business, having accounts on social media sites such as Facebook, Twitter and LinkedIn are important in engaging with your customers and developing your own brand identity. However, when it comes to social media, you shouldn't just rely on those three. There are a number of different social media sites around today who can all play a pivotal role in helping your business. The more places you have projecting your business's image, the more interest you are going to bring to your website.

Some of these platforms have more members than others, but can all help to make substantially more people aware of your business.

Ecademy 


Ecademy is a membership based organisation that allows a number of different business entrepreneurs to interact with each other. The site acts on three core principles "Know me," "Like me" and "Follow me." Basically, this is a platform for you to be able to make other businesses aware of your business and interact with you and find out more information about what it is you do and how you could be mutually beneficial to each other. The site currently has over 500,000 active users. You can sign up for free and create a profile, send up to 10 messages a month to people and connect on other peoples blogs. To gain access to other features you will need to pay the £9 a month membership fee.

Focus


Another business social media site that allows users to interact with each other to get advice and expertise regarding various business decisions and ideas. This is a community powered platform that allows you to openly discuss all businesses and what they offer. A great way not only find out about other businesses, but also allow people to become aware of yours. However, as it is an open platform, be sure that every aspect of your business is in order as many people many look to scrutinise your business.

Xing


A social media site that allows you to create a personal or business account for free, add a number of contacts to your profile, attend events and join groups that are related to your business. Xing advertise their social media service as almost an in depth business card platform, allowing others to become aware of your business and find out detailed information about what you do and how they can get in touch with you. Users can enter a number of different keywords into the search criteria and if your business profile matches any of those words, your profile will be displayed for them to see. 

Ziggs


A simple, but effective social media site that allows you to create your own basic business profile and join various groups that are related to your business. One of the great benefits of this platform is that when someone views your profile, you are able to see where in the world they are and by which method they found you. While this will only be information regarding users who found your Ziggs profile, it will be extra information regarding how users are finding out about your business, which you can in corporate into your marketing strategy.

Gather


A site aimed at helping users who create blogs and various content share this content across a large platform. For example, if you run a blog for your business, you can create a profile and then share some of your blog articles on the site for members to read. This sharing of data then creates a platform for debate and interaction regarding the content you have created. This is a great way to not only increase the reads for your content, but also make people aware of your blog and your business. Placing your content on Gather may result in someone taking an interest in your content, following your blog or visiting your business's website in the future. 

Plaxo


Plaxo is basically a social media hub for users. You can create a profile for free and then import all of your contacts for a variety of different sources. What the site does is bring all of your business contacts for various social media sites all together within Plaxo. You can then keep up to date with posts from contacts as well as send messages to them. The basic Plaxo package is free but you will need to pay a monthly fee for the assistant and sync packages.

Small Business Brief


A site aimed at helping provide information to small businesses via blog posts. There are a number of informative articles to help your small business, but there is also the option to submit your own articles to be placed on the site and interact with other users through the forum. 

Ning


Very much different from all social media and interaction sites around. Rather than allowing you to join a social media site, they give you the option to create your own. If you are a business with a good few customers, affiliate business or other vendors, you may look to create your own social media site to encourage interaction between all parties. Moreover, it is a great way to attract new people to become aware of your business by becoming a member of your social media platform and can also increase your income through the revenue channels. You can try the service for free before then having to pay a monthly subscription fee.

eSellution: www.eSellution.co.uk


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Monday, 6 August 2012

How To Create The Right Logo For Your Business

Having the right logo design for your online store or business is one of many crucial steps needed in helping to establish strong brand awareness. However, due to the need for business owners to get their brand out there into world as soon as possible, many tend to rush out a logo design without giving it the attention it requires.

While it is important to get your brand out to as many people as soon as possible, what you need to remember is that your logo is one of the first things anyone will see in regard to your online ecommerce store. If people see a logo that is appealing in its design, it draws the eye of people and encourages them to click on it. At the opposite end of the spectrum, the same concept applies. If a business has a dull and unimaginative logo, it gives the perception of your business itself also being rather dull. While your business could be the most innovative and imaginative company around today, if your logo doesn't project the right message, it leaves people with the wrong perception about your business, potentially harming your image rather than helping it grow.


When creating a logo you need to ask three important questions:
  • What is it your business does?
  • Who are the people you wish to target?
  • What is the message you want your logo to project?
Once you have been able to fully answer these questions, only then will you begin to be able to create a logo that is right for your business. Each of the answers to these questions allows you to create a logo that projects a specific type of message. Say that your business has a target customer graphic of women between the ages of 18 to 30. When creating a logo for this demographic you would most likely create something that is modern in design and uses feminine colours such as pinks and purples. However, if your demographic was for males between the same ages, the colour scheme and style of your logo would be entirely different.

Obviously, as it's your business, you want a logo that you are happy with and like the look of. While this is important, you shouldn't forget that like all aspects of marketing, what you are trying to do is make it as appealing and inviting to as many people as possible. With the amount of content that is shared by businesses in the form of social commerce, your logo should help your business stand out from the rest and draw in customers. What you don't want to do is create a logo that you think is great, but won't appeal to individuals within your target demographic.



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